Media scenario 30.12.13 Abp Ananda

1. Quick Snapshot
Week 44 – 51’2013
MCCS

2. ABP ANANDA
Period – Wk 44-51’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
% Genre Sh
50
40
39
30
20
2
1
Bangla Mov.
Bangla
Music
7
10
Source : TAM Period : Wk 51’2013
Bangla
News
Bangla GEC
0

4. VS last year 18% increase in genre in terms of mkt.
shares
% Genre Share
9.0
7.7
8.0
7.0
6.5
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Wk 44-51'12
Wk 44-51'13
PLEASE NOTE: CHANNEL BOUQUET HAS BEEN EXPANDED THIS YEAR, CHANNELS LIKE HIGH NEWS &
CTVN AKD PLUS HAS BEEN NEWLY INTRODUCED
Source : TAM Period : Wk 44-51 year : 2012 & 2013

5. ABP Ananda leader in the market
% Mkt. Share
28%
20%
19%
13%
9%
6%
4%
ABP Ananda
24 GHANTA
Kolkata TV
RPLUS
Wk 44-51'13
Source : TAM Period : Wk 44-51’2013
News Time Bangla
HIGH NEWS
CTVN AKD PLUS

6. ABP Ananda leading in both TG’s
TG: 4+ CS
TG: 15+ CS
Reach in Mn
7
6
5
4
3
2
1
0
Reach in Mn
7
6
4
4
2
ABP
24
CTVN
Ananda GHANTA AKD
Plus
High
News
Source : TAM Period : Wk 44-51’2013
2
2
News Kolkata RPLUS
Time
TV
Bangla
7
6
5
4
3
2
1
0
6
5
4
4
2
ABP
24
CTVN
Ananda GHANTA AKD
Plus
High
News
2
2
News Kolkata RPLUS
Time
TV
Bangla

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel
Kol
24 GHANTA
17%
ABP Ananda
27%
Kolkata TV
21%
News Time Bangla
8%
RPLUS
17%
CTVN AKD Plus
3%
High News
7%
Source : TAM Period : Wk 44-51’2013
WB .1 to 1 Mn.
35%
34%
6%
12%
1%
6%
6%
WBrest 1 Mn.+ WB
East AI
26%
21% 21% 21%
25%
28% 28% 28%
27%
19% 19% 19%
13%
9%
9%
9%
3%
13% 13% 13%
6%
4%
4%
4%
1%
7%
7%
6%

8. ABP Ananda performing on News
Bulletins & Sports/Magazines
Share % within each sub-genre
Prog Genre
News Bulletin
24 GHANTA
18%
ABP Ananda
39%
High News
8%
Kolkata TV
18%
News Time
Bangla
10%
RPLUS
6%
News
Headlines
53%
0%
0%
47.2%
0%
0%
Cartoons/Anim
ation
33%
1%
0%
43%
23%
0%
Film Based
Magazines
10%
11%
2%
54%
6%
16%
Sports
Magazines
11%
30%
1%
28%
20%
10%
Reviews/Report
s
43%
3%
0%
43%
0%
11%
24 Ghanta scoring from News Headlines & Reviews/Reports
Kolkata TV is scoring from Cartoons/Animations & Film based shows
Source : TAM Period : Wk 51’2013 Analysis : Sub Genre GRPs

9. Top 10 Shows – ABP ANANDA
Date
Time From Time To Programme
Genre
TVT 000s
20 Dec 13
21:28
21:52 RUNNER
News Bulletin
84
19 Dec 13
23:28
23:54 ABP ANANDA KHABAR
News Bulletin
83
17 Dec 13
23:28
23:55 ABP ANANDA KHABAR
News Bulletin
81
17 Dec 13
19:29
19:55 ABP ANANDA PROGRAM News Bulletin
75
18 Dec 13
23:28
23:54 ABP ANANDA KHABAR
News Bulletin
74
16 Dec 13
23:28
23:54 ABP ANANDA KHABAR
News Bulletin
73
16 Dec 13
20:29
20:53 ABP ANANDA PROGRAM News Bulletin
73
16 Dec 13
19:57
20:26 ABP ANANDA PROGRAM News Bulletin
67
20 Dec 13
21:58
22:23 EK DOZEN GALPO
News Bulletin
66
20 Dec 13
19:29
19:52 ABP ANANDA PROGRAM News Bulletin
66
Source : TAM Period : Wk 51’2013

10. Thank You