Media scenario 17.2.14 abp news

1. Quick Snapshot
Week 51’2013 - 6’2014
MCCS

2. ABP NEWS
Week: 51’13 -6’14
TG – MF,15+ SEC:ABC
Market - HSM

3. Hindi News at # 3 position
% Genre Share
45
40
39
35
30
25
20
2
1
1
1
0
0
0
ENG ENT
3
BUS NEWS
4
RELIGIOUS
5
LIFETSYLE
5
ENG MOV
6
INFO
10
SPORTS
13
15
REG
KIDS
MUSIC
HINDI
NEWS
HINDI
MOVIES
GEC
0
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING SOME 100 ODD CHANNELS, DUE TO WHICH THE
REPORTING ON REGIONAL GENRE HAS BEEN IMPACTED BY 12% THIS WEEK.
THEREFORE THE ABOVE REPRESENTATION DOESN’T COVER THE ETIRE UNIVERSE OF CHANNELS THAT
ARE AVAILABLE.
Source : TAM Period : Wk 6’2014

4. VS. last year 41% increase in terms of
shares
% Genre Share
8.0
6.9
7.0
6.0
5.3
5.0
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 51'12-6'13
Wk 51'13-6'14
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .
Source : TAM Period : Wk 51 – 6 Year : 2013 & 2014

5. ABP News maintaining its position
% Mkt Share
25%
20%
19%
15%
12%
11%
9%
10%
8%
7%
5%
0%
Aaj Tak
ABP News
India TV
Z News
Wk51'13-6'14
Source : TAM Period : Wk 51’13 – 6’14
India News
News 24

6. ABP News #2 in Reach
CS 4+
45
50
Reach in Mn.
50
53
40
39
36
32
32
30
20
10
Reach in Mn.
60
CS 15+
44
38
40
30
33
30
27
27
IBN 7
NDTV
India
20
10
0
0
Aaj Tak
ABP
News
Z News India TV
Source : TAM Period : Wk 51’13 – 6 ‘14
IBN 7
NDTV
India
Aaj Tak
ABP
News
Z News India TV

7. ABP News among top 2 in most
of the markets
Market Share %
Channel
Mumbai Kol Del Chts'grh B'har Guj Maha MP PHCHP Raj UP
WB East West North South HSM AI
Aaj Tak
13%
21% 23%
13%
17% 19% 19% 15%
22%
22% 18% 23% 18% 19%
21%
30%
21% 21%
ABP News
11%
18% 10%
12%
17% 16% 16% 14%
13%
16% 13% 17% 17% 16%
12%
17%
14% 14%
India TV
20%
9% 16%
8%
8%
13% 12% 10%
8%
11% 9%
11%
3%
12% 11%
Z News
8%
8%
7%
3%
7%
8%
8%
10%
10%
9%
9% 13% 9%
8%
9%
3%
8%
8%
IBN 7
9%
7%
6%
3%
7%
5%
7%
6%
8%
6%
7%
7%
4%
6%
7%
3%
6%
6%
NDTV India
8%
7%
8%
4%
4%
6%
7%
7%
8%
6%
8%
5%
5%
6%
8%
7%
7%
7%
DD News
1%
1%
1%
2%
0%
2%
2%
4%
2%
1%
1%
2%
3%
2%
1%
20%
2%
2%
Samay
3%
2%
1%
5%
3%
3%
3%
3%
3%
3%
2%
7%
5%
3%
2%
17%
3%
3%
TEZ
5%
10% 4%
1%
2%
3%
3%
1%
1%
1%
3%
7%
3%
3%
2%
0%
3%
3%
News 24
6%
1% 10%
17%
11%
4%
5%
12%
5%
6%
9%
1%
7%
5%
8%
0%
8%
7%
P7 news
2%
4%
0%
7%
2%
2%
3%
1%
2%
2%
2%
3%
4%
3%
1%
0%
2%
2%
News Express
2%
1%
0%
2%
6%
1%
1%
1%
2%
2%
1%
1%
2%
1%
1%
0%
1%
1%
NEWS NATION
7%
4%
5%
7%
10%
8%
7%
7%
7%
4% 10% 3%
7%
7%
6%
0%
7%
6%
India News
5%
5%
8%
14%
6%
9%
6%
7%
8%
10% 9%
8%
7%
9%
0%
8%
8%
Source : TAMPeriod : Wk 1-6’14
8% 10% 12%
3%

8. Top 10 Shows – ABP NEWS
Date
Time from Time to
06/02/2014
20:43:00 20:50:00
02/02/2014
20:43:00 20:52:00
04/02/2014
19:30:00 19:41:00
05/02/2014
14:25:00 15:12:00
07/02/2014
19:59:00 21:23:00
06/02/2014
14:26:00 15:22:00
02/02/2014
7:29:00
7:38:00
08/02/2014
19:27:00 19:44:00
02/02/2014
20:26:00 20:36:00
07/02/2014
22:27:00 22:38:00
Source : TAM Period : Wk 6’14
Programme
FATAFAT 51
FATAFAT 51
FATAFAT 51
SAAS BAHU AUR SAAZISH-KY
GHOSHNA PATRA
SAAS BAHU AUR SAAZISH-KY
FATAFAT 51
FATAFAT 101
8:30 SPECIAL
FATAFAT 51
Genre
TVT 000
News Bulletin
426
News Bulletin
367
News Bulletin
317
Reviews/Reports
309
Talk Shows/Chat
292
Reviews/Reports
292
News Bulletin
288
News Bulletin
276
News Bulletin
274
News Bulletin
270

9. Network Performance

10. MCCS maintaining its # 1 position
Wk 51'13 - 6'14
30%
26%
25%
23%
18%
20%
15%
13%
12%
10%
8%
5%
0%
TV Tday
MCCS
Zee Net
Wk 51'13 - 6'14
Source : TAM Period : Wk 51’13 – 6’14
Net. 18
India TV
Ndtv Net

11. Thank You