News of the week 20.9.13 abp majha

1. Quick Snapshot
Wk 37-2013
MCCS
PS :TAM HAS UPDATED ITS UNIVERSE ESTIMATES THIS WEEK,
THERE IS SOFTWARE LOCK PRIOR TO WEEK 36.

2. ABP Majha
Week 37’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
18
4
2
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 37’2013

4. Vs. Last year genre shares showing jump
of almost 20%
3.7
4.1
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 30-37'12 Wk30-37'13
Source : TAM Period : Wk 30-37Year : 2012 & 2013

5. ABP Majha ruling the chart with 35%
mkt. share
35%
21% 20%
18%
6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra Jai Maha
% Mkt. Share
Wk 30-37'13
Source : TAM Period : Wk 30-37‘2013

6. ABP Majha the leader in reach
Source : TAM Period : Wk 30-37’2013
15 13 12
7
4
0
5
10
15
20
Reach in Mn.
4+ CS
12
11
10
6
4
0
2
4
6
8
10
12
14
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 36-37’2013
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 29% 47% 39% 39% 44% 36% 35% 36%
IBNLokmat 17% 24% 23% 23% 21% 20% 20% 20.0%
TV9Maha 21.9% 11% 13% 7% 15% 17% 17% 16%
Z24Taas 21.6% 16% 20% 20% 17% 20% 20.1% 20.0%
Jai Maha 11% 2% 4% 11% 2% 8% 8% 8%

8. Thank You