This document provides a quick snapshot of news channel viewership and performance for weeks 35-42 of 2013. It notes that 5 new Hindi news channels and 3 new Bangla news channels have been added to the measurement to track growing competition. For Hindi, the top 5 channels identified as capturing 97% of the market share are listed. For Bangla, the top 2 capturing 98% are provided. Charts show that Hindi news is the #3 genre and has increased its share from the same period last year. ABP News is maintaining its position among the top news channels and is neck to neck with market leader Aaj Tak in reach. ABP News performs among the top 2 in most markets. The document also provides a breakdown

1. Quick Snapshot
Week 35 – 42’2013
MCCS

2. PLEASE NOTE : From week 41’2013onwards we are accounting for 5 new hindi news
channels in the HSM space and 3 new Bangla News channels in the WB space. This is
done to track the growing competition in the respective markets. As a result,
through research, the channels identified in the Hindi News space to contribute 97%
market share including the previously calibrated Hindi News channels, are
1.India News
2.News Nation
3.P7 News
4.News Express
5.News Live 24X7
Similarly for Bangla, 2 channels have been identified in the WB market to contribute
98% market share adding up to the previously calibrated Bangla News channels
1.CTVN AKD Plus
2.High News

3. ABP NEWS
Week: 35 - 42 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

4. Among National genres Hindi News at # 3
% Genre Share
36
Source : TAM Period : Wk 42’2013
1
1
1
1
0
0
LIFETSYLE
ENG MOV
RELIGIOUS
BUS NEWS
ENG ENT
3
MUSIC
4
KIDS
6
SPORTS
8
HINDI NEWS
HINDI MOVIES
REG
10
INFO
16
GEC
45
40
35
30
25
20
15
10
5
0

5. VS. last year increase in terms of shares
% Genre Share
7.0
6.0
6.3
5.3
5.0
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 35-42'12
Source : TAM Period : Wk 35-42’13Year : 2012 & 2013
Wk 35-42'13

6. ABP News maintaining its position
% Mkt Share
18%
17%
16%
14%
14%
12%
12%
9%
10%
8%
8%
7%
6%
4%
2%
0%
Aaj Tak
India TV
ABP News
Wk35-42'13
Source : TAM Period : Wk 35-42’13’13
India News
Z News
News 24

7. ABP News neck to neck with Aaj Tak
CS 4+
55
50
48
50
41
40
40
32
31
30
20
Reach in Mn.
Reach in Mn.
60
CS 15+
42
40
39
33
31
30
26
27
IBN 7
NDTV
India
20
10
10
0
0
Aaj Tak
ABP India TV Z News
News
Source : TAM Period : Wk 34-41’13
IBN 7
NDTV
India
Aaj Tak
ABP
News
India TV Z News

8. ABP News among top 2 in most
of the markets
Market Share %
Source : TAMPeriod : Wk 36-42’2013

9. Programme Genre GRPs
Share % within each sub-genre
Genre
News
Bulletin
Reviews/Re
ports
Cricket
Match
Religious/D
evotional
Action/Thrill
er
Aaj Tak
ABP News
India TV
News
Z News
28%
20%
19%
15%
19%
30%
15%
48%
5%
1%
52%
11%
28%
9%
0%
25%
2%
66%
0%
7%
35%
24%
0%
31%
10%
Aaj Tak scored high on news bulletins ,Action/Thrillers & Cricket Matches
India TV performing on Reviews/ Reports & Religious & devotional programmes
Source : TAM Period : Wk 42’2013 Analysis : Sub Genre GRPs

10. Network Performance

11. MCCS maintaining its # 1 position
Wk 35-42'13
25%
23%
23%
20%
18%
15%
15%
13%
10%
7%
5%
0%
MCCS
TV Tday
Zee Net
Wk 35-42'13
Source : TAM Period : Wk 35-42’2013
India TV
Net. 18
Ndtv Net

12. Thank You