News of the week 9.5.13 Abp Ananda

1. Quick Snapshot
Wk 18 -2013
MCCS

2. ABP ANANDA
Period – Wk 18’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
34.2
10.3
3.1
0.6
0.0
10.0
20.0
30.0
40.0
50.0 BanglaGEC
BanglaNews
BanglaMov.
BanglaMusic
% Genre Sh
Source : TAM Period : Wk 18’2013
GEC & Movies up by 4 % & 19% respectively

4. Bengali news genre showing a growth of almost
24% Vs. last year
7.1
8.9
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 11-18'12 Wk 11-18'13
Source : TAM Period : Wk 11-18’Year : 2012 & 2013
Due to Sharadha Scam this year, WB news shares are showing lots of
ups & downs

5. ABP Ananda leader in the market
32%
27%
17%
14%
11%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
% Mkt. Share
Wk 11-18'13
Source : TAM Period : Wk 11-18’2013

6. ABP Ananda leading in both TG’s
5.9 5.6
5 4
2
0.0
5.0
10.0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 4+
5.2 4.9
4 4
2
0.0
5.0
10.0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 15+
Source : TAM Period : Wk 11-18’2013

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel WBrest 1Mn.+ WB .1to 1Mn. Kol WB AI East
24GHANTA 33 40 24 29 28 29
ABP Ananda 39 43 33 36 36 36
Kolkata TV 13 7 16 13 14 13
News Time Bangla 14 10 9 9 10 9
RPLUS 2 1 18 13 12 12
Source : TAM Period : Wk 11-18’2013

8. ABP Ananda performing on News
Bulletin & Talk shows
Source : TAM Period : Wk 18’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre Wise Mkt Share (in
%)
24
GHANT
A
ABP
Ananda Kol TV
News Time
Bangla
RP
LU
S
Tot
GRPs
News Bulletin 28 35 11 13 12 212
Interviews/Portraits/Discussi
ons 63 31 6 32
News Headlines 32 65 3 22
Cartoons/Animation 6 45 49 22
Talk Shows/Chat Shows 100 21

9. Thank You