- Marathi news maintains its #2 position in the market of Maharashtra with 19% genre share for week 49'2013 - 4'2014. - For the same time period last year, genre shares for Marathi news and other genres were almost neck to neck. - ABP Majha ruled the charts with 34% market share for week 49'2013 - 4'2014, followed by IBN Lokmat at 25% and Zee 24 Taas at 25%. - ABP Majha was also the leader in reach for 4+ CS and 15+ CS audiences.

1. Quick Snapshot
Week 49’2013 - 4’2014
MCCS

2. ABP Majha
Week: - 49’13 – 4’14
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
19
3 3
1
0
5
10
15
20
25
Marathi
GEC
Marathi
News
Marathi
Mov.
Marathi
Music
% Genre Shares
Source : TAMPeriod : Wk 4’14

4. Vs. Last year genre shares almost neck to
neck
3.1
3.4
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 49'12-4'13 Wk 49'13-4'13
Source : TAM Period : Wk 49’13 – 4’14

5. ABP Majha ruling the chart with 34%
mkt. share
34%
25% 25%
12%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra
% Mkt. Share
Wk 49'13-4'14
Source : TAM Period : Wk 49’13 -4’14

6. ABP Majha the leader in reach
Source : TAM Period : Wk 49’13 -4’14
13 13
11
5
0
2
4
6
8
10
12
14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
4+ CS
11 10.7
9
5
0
2
4
6
8
10
12
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 1-4’14
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 34% 34% 46% 32% 34% 36% 36% 37%
IBNLokmat 28% 26% 19% 26% 23% 25% 25% 24%
TV9MAHARASHTRA 14% 10% 9% 10% 14% 12% 12% 11%
Z24Taas 25% 30% 26% 32% 29% 27% 27% 27%

8. Top 10 Shows Across Marathi
News Genre
Source : TAM Period : Wk 4’14
Date
Time
From Time ToProgramme Genre
TVT
000s
24/01/2014 22:00 22:53 10 CHYA BATMYA News Bulletin 152
24/01/2014 20:58 21:54 ABP MAJHA VISHESH Interviews/Portraits/Discussions 132
23/01/2014 21:01 21:59 ABP MAJHA VISHESH Interviews/Portraits/Discussions 130
20/01/2014 21:59 22:51 10 CHYA BATMYA News Bulletin 126
23/01/2014 19:32 19:52 MUMBAI EAST WEST News Bulletin 116
20/01/2014 20:59 21:53 ABP MAJHA VISHESH Interviews/Portraits/Discussions 115
23/01/2014 22:02 22:52 10 CHYA BATMYA News Bulletin 109
22/01/2014 22:59 23:32 MUMBAI EAST WEST News Bulletin 105
23/01/2014 23:00 23:28 MUMBAI EAST WEST News Bulletin 103
22/01/2014 22:00 22:52 10 CHYA BATMYA News Bulletin 102

9. Thank You