Media scenario 25 3 14 Abp Ananda

1. Quick Snapshot
Week 4 - 11’2014
MCCS

2. ABP ANANDA
Period – Wk 4-11’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
36
10
2
0
0
10
20
30
40
50
BanglaGEC
BanglaNews
BanglaMov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 11’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG
GENRE NO MORE EXISTS

4. VS last year market shares marginally down by 9%
10.0
9.1
0.0
2.0
4.0
6.0
8.0
10.0
12.0
% Genre Share
Wk 4-11'13 Wk 4-11'14
Source : TAM Period : Wk 4-11 Year : 2013 &2014
PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.

5. ABP Ananda leader in the market
30%
23%
19%
14%
9%
6%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
% Mkt. Share
Wk 4-11'14
Source : TAM Period : Wk 4-11’14

6. ABP Ananda leading in both TG’s
Source : TAM Period : Wk 4-11’14
7
6
4 4
2
2
0
1
2
3
4
5
6
7
8
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
6
5
4 3
2
1
0
1
2
3
4
5
6
7
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS

7. ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 4-11’14
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 20% 37% 27% 23% 23% 23%
ABP Ananda 28% 40% 32% 30% 30% 30%
Kolkata TV 22% 4% 23% 19% 19% 19%
News Time Bangla 7% 15% 15% 9% 9% 9%
RPLUS 17% 1% 3% 13% 13% 13%
High News 7% 4% 0% 6% 6% 6%

8. ABP Ananda performing on News
Bulletins & Sports/Magazines
Source : TAM Period : Wk 11’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Interviews/Portraits & Discussions
Kol TV scoring from Cartoons/Animations & Film Based Magazines
Week11'14
Prog Genre 24 GHANTA ABP Ananda Kolkata TV
News Time
Bangla RPLUS
News Bulletin 21% 39% 22% 8% 10%
News Headlines 55% 0% 32% 0.0% 12%
Cartoons/Animati
on 32% 0% 46% 22% 0%
Sports Magazines 16% 28% 28% 13% 14%
Interviews/Portra
its/Discussions 53% 30% 0% 0% 17%
Film Based
Magazines 15% 7% 41% 4% 33%

9. Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 11’2014
Date Time From Time To Programme Genre TVT 000s
13 Mar 14 18:58 20:26 PROTI POKHE Talk Shows/Chat 144
13 Mar 14 22:58 23:23 PROTI POKHE Talk Shows/Chat 132
12 Mar 14 19:28 19:57 ABP ANANDA PROGRAM News Bulletin 128
11 Mar 14 18:58 20:27 JUKTI TAKKO Talk Shows/Chat 125
12 Mar 14 20:00 20:25 ABP ANANDA PROGRAM News Bulletin 122
09 Mar 14 21:58 22:23 EK DOZEN GALPO News Bulletin 120
11 Mar 14 22:58 23:23 JUKTI TAKKO Talk Shows/Chat 112
13 Mar 14 20:29 20:54 ABP ANANDA KHABAR News Bulletin 110
12 Mar 14 18:58 19:25 ABP ANANDA PROGRAM News Bulletin 109
11 Mar 14 23:28 23:54 JUKTI TAKKO Talk Shows/Chat 107

10. Thank You