Media scenario25.4.14 abp news

1. Quick Snapshot
Week 9 - 16’2014
MCCS

2. ABP NEWS
Week: 9-16’14
TG – MF,15+ SEC:ABC
Market - HSM

3. Hindi News at among top 3
37
16
6 5 4 3 2 1 1 1 0 0 0
0
5
10
15
20
25
30
35
40
45
GEC
HINDI
MOVIES
HINDI
NEWS
KIDS
MUSIC
REG
SPORTS
INFO
LIFETSYLE
ENGMOV
BUSNEWS
ENGENT
ENGNEWS
% Genre Share
Source : TAM Period : Wk 16’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING SOME 100 ODD CHANNELS, DUE TO WHICH THE
REPORTING ON REGIONAL GENRE HAS BEEN IMPACTED.
THEREFORE THE ABOVE REPRESENTATION DOESN’T COVER THE ETIRE UNIVERSE OF CHANNELS THAT
ARE AVAILABLE.

4. VS. last year 33% increase in terms of
shares
4.5
6.0
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Hindi News
% Genre Share
Wk 9-16'13 Wk 9-16'14
Source : TAM Period : Wk 9-16 Year : 2013 & 2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .
VS last year channel bouquet has increased.

5. ABP News maintaining its position
18%
14%
13%
9%
8% 8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Aaj Tak ABP News India TV Z News NEWS NATION India News
% Mkt Share
Wk9-16'14
Source : TAM Period : Wk 9-16’14

6. ABP News #2 in Reach
43
38
32 30
26 26
0
10
20
30
40
50
Aaj Tak ABP
News
Z News India TV NDTV
India
IBN 7
ReachinMn.
CS 15+
Source : TAM Period : Wk 9-16 ‘14
52
45
38 36
31 30
0
10
20
30
40
50
60
Aaj Tak ABP
News
Z News India TV NDTV
India
IBN 7
ReachinMn.
CS 4+

7. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 9-16’14
Market Share %

8. Top 10 Shows – ABP NEWS
Source : TAM Period : Wk 16’14
Date Time from Time to Programme Genre TVT 000
15/04/2014 20:58 21:54 GHOSHNA PATRA Talk Shows/Chat Shows 343
19/04/2014 19:55 20:53 GHOSHNA PATRA Talk Shows/Chat Shows 299
18/04/2014 14:25 15:24 SAAS BAHUAUR SAAZISH-KY Reviews/Reports 289
15/04/2014 14:26 15:22 SAAS BAHUAUR SAAZISH-KY Reviews/Reports 287
17/04/2014 14:27 15:25 SAAS BAHUAUR SAAZISH-KY Reviews/Reports 274
16/04/2014 21:56 22:52 KAUN BANEGA PRADHANMANTRI News Bulletin 260
15/04/2014 21:59 22:24 24GHANTE REPORTER News Bulletin 254
14/04/2014 20:26 20:56 KAUN BANEGA PRADHANMANTRI News Bulletin 252
16/04/2014 14:27 15:25 SAAS BAHUAUR SAAZISH-KY Reviews/Reports 252
16/04/2014 20:59 21:50 DESH KA NETA KAISA HO Interviews/Portraits/Discussions 248
Repeat of India TV’s Aap Ki Adalat was top rated programme of the week. It mamaged to collect
41% mkt. share.

9. Network Performance

10. 25%
23%
19%
13%
12%
8%
0%
5%
10%
15%
20%
25%
30%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
% Mkt. Share
Wk 9-16'14
Source : TAM Period : Wk 9-16’14
MCCS # 1 News Network

11. 36 35.6
33
28
21 21
0
5
10
15
20
25
30
35
40
MCCS ZEE NETWORK TV TODAY NETWORK NETWORK 18 INDIA TV NDTV NETWORK
Reach in Mn.
Wk 9-16'14
Source : TAM Period : Wk 9-16’14
MCCS no. 1 News network in terms
of Reach

12. Thank You