Media scenario 13 11 13 Abp News

1. Quick Snapshot
Week 37 – 44’2013
MCCS

2. ABP NEWS
Week: 37 - 44 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Among National genres Hindi News at # 3
% Genre Share
38
16
Source : TAM Period : Wk 44’2013
1
1
1
1
0
0
LIFETSYLE
ENG MOV
RELIGIOUS
BUS NEWS
ENG ENT
4
MUSIC
4
KIDS
5
SPORTS
HINDI NEWS
HINDI MOVIES
REG
6
INFO
10
GEC
45
40
35
30
25
20
15
10
5
0

4. VS. last year 25% increase in terms of
shares
% Genre Share
7.0
6.0
6.4
5.1
5.0
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 37-44'12
Source : TAM Period : Wk 37-44’13Year : 2012 & 2013
Wk 37-44'13

5. ABP News maintaining its position
% Mkt Share
18%
16%
16%
13%
14%
12%
12%
9%
10%
9%
8%
8%
6%
4%
2%
0%
Aaj Tak
India TV
ABP News
India News
Z News
Wk37-44'13
India News & News 24 increase in terms of mkt. shares
Source : TAM Period : Wk 37-44’13’13
News 24

6. ABP News neck to neck with Aaj Tak
CS 4+
50
50
50
45
40
39
39
31
31
30
20
Reach in Mn.
Reach in Mn.
60
CS 15+
42
40
37
32
30
30
26
26
NDTV
India
IBN 7
20
10
10
0
0
Aaj Tak
ABP
News
Z News India TV IBN 7
Source : TAM Period : Wk 37-44’13
NDTV
India
Aaj Tak
ABP
News
India TV Z News

7. ABP News among top 2 in most
of the markets
Market Share %
Source : TAMPeriod : Wk 37-44’2013

8. ABP News scoring from Interviews/
Portraits & Discissions
Share % within each sub-genre
Genre
News
Bulletin
Reviews/Rep
orts
Comedies
Religious/De
votional
Interviews/P
ortraits/Disc
ussions
Aaj Tak
ABP News
India TV
India News
Z News
16%
14%
15%
11%
10%
19%
87%
11%
0%
21%
0%
2%
0%
0%
0%
16%
0%
35%
0%
3%
8%
18%
0%
17%
3%
Aaj Tak scored high on news bulletins & Comedies
India TV performing on Reviews/ Reports & Religious & devotional programmes
Source : TAM Period : Wk 44’2013 Analysis : Sub Genre GRPs

9. Network Performance

10. MCCS maintaining its # 1 position
Wk 37-44'13
25.0%
23.4%
22.8%
20.0%
19%
15%
15.0%
12%
10.0%
8%
5.0%
0.0%
MCCS
TV Tday
Zee Net
Wk 37-44'13
Source : TAM Period : Wk 37-44’2013
India TV
Net. 18
Ndtv Net

11. Thank You