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News of the week 2.8.13 abp ananda

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News of the week 2.8.13 Abp Ananda

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News of the week 2.8.13 abp ananda

  1. 1. Quick Snapshot Wk 30 -2013 MCCS
  2. 2. ABP ANANDA Period – Wk 30’2013 TG – MF 15+ SEC:ABC CS Market – West Bengal
  3. 3. Bangla News genre maintaining its # 2 position 38 9 2 1 0 10 20 30 40 50 BanglaGEC Bangla News BanglaMov. Bangla Music % Genre Sh Source : TAM Period : Wk 30’2013
  4. 4. Bengali news genre showing a growth of almost 15% Vs. last year 7.8 9.0 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 % Genre Share Wk 23-30'12 Wk 23-30'13 Source : TAM Period : Wk 23-30Year : 2012 & 2013
  5. 5. ABP Ananda leader in the market 38% 28% 16% 10% 8% ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS % Mkt. Share Wk 23-30'13 Source : TAM Period : Wk 23-30’2013 Among top 20 programmes list of the week, 13 programmes belong to ABP Ananda
  6. 6. ABP Ananda leading in both TG’s 7.4 6.6 5 4 2 0.0 5.0 10.0 ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS ReachinMn. CS 4+ 6.4 5.8 4 4 2 0.0 5.0 10.0 ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS ReachinMn. CS 15+ Source : TAM Period : Wk 23-30’2013
  7. 7. ABP Ananda leading in almost all TAM reported markets % Market Share Channel Kol WBrest 1 Mn.+ WB .1 to 1 Mn.WB East All India 24 GHANTA 24% 32% 39% 28% 28% 28% ABP Ananda 37% 39% 42% 38% 39% 38% Kolkata TV 19% 16% 6% 16% 16% 16% News Time Bangla 9% 12% 12% 10% 10% 10% RPLUS 11% 1% 1% 8% 8% 7% Source : TAM Period : Wk 23-30’2013 NOTE: TAM has stopped reporting Bihar 1 Mn+ market data from this week, hence All India & East will Not have Bihar mkt. included
  8. 8. ABP Ananda performing on News Bulletin , Talk shows/chat shows &Sports Magazines Source : TAM Period : Wk 30’2013 Analysis : Sub Genre GRPs Share % within each sub-genre Genre 24 GHANTA ABP Ananda Kolkata TV News Time Bangla RPLUS Tot GRPs News Bulletin 21% 38% 23% 11% 7% 171 Interviews/Portraits/Discussio ns 40% 26% 14% 13% 6% 59 News Headlines 4% 0% 88% 0% 8% 31 Cartoons/Animation 0% 2% 54% 44% 0% 27 Talk Shows/Chat Shows 0% 100% 0% 0% 0% 11 Sports Magazines 19% 45% 13% 19% 4% 11 Kolkata TV scored on headlines & cartoons animations 24 Ghanta scored on Interviews/Portraits/discussions
  9. 9. Thank You

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