News of the week 11.10.13 abp ananda

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News of the week 11.10.13 Abp Ananda

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News of the week 11.10.13 abp ananda

  1. 1. Quick Snapshot Wk 40-2013 MCCS
  2. 2. ABP ANANDA Period – Wk 40’2013 TG – MF 15+ SEC:ABC CS Market – West Bengal
  3. 3. Bangla News genre maintaining its # 2 position % Genre Sh 50 41 40 30 20 10 6 3 1 Source : TAM Period : Wk 40’2013 Bangla Music Bangla Mov. Bangla News Bangla GEC 0
  4. 4. VS last year Bengali news neck to neck % Genre Share 8.0 7.6 6.9 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Wk 33-40'12 Source : TAM Period : Wk 33-40year : 2012 & 2013 Wk 33-40'13
  5. 5. ABP Ananda leader in the market % Mkt. Share 33% 23% 21% 14% 10% ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla Wk 33-40'13 Among top 20 programmes list of the week, 14 programmes belong to ABP Ananda Source : TAM Period : Wk 33-40’2013
  6. 6. ABP Ananda leading in both TG’s CS 4+ CS 15+ 10 7 6 5 5 4 2 0 ABP Ananda 24 GHANTA Kolkata TV News Time Bangla Source : TAM Period : Wk 33-40’2013 RPLUS Reach in Mn. Reach in Mn. 10 6 5 6 4 4 2 0 ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
  7. 7. ABP Ananda leading in almost all TAM reported markets % Market Share Channel Kol 24 GHANTA 18% ABP Ananda 29% Kolkata TV 25% News Time Bangla 8% RPLUS 20% Source : TAM Period : Wk 33-40’2013 WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI 32% 24% 21% 21% 22% 44% 28% 31% 32% 31% 7% 27% 22% 21% 22% 15% 18% 10% 10% 10% 1% 3% 16% 16% 16%
  8. 8. ABP Ananda performing on News Bulletins & Sports/Magazines Share % within each sub-genre Prog Genre News Bulletin Sports Magazines Cartoons/Animati on Comedies Religious/Devotio nal Reviews/Reports 24 GHANTA 25% 19% ABP Ananda 47% 37% News Time Bangla 16% 27% RPLUS 12% 17% 0% 0% 2% 8% 98% 0% 0% 92% 42% 47% 17% 27% 2% 20% 40% 5% 24 Ghanta scored on Religious/Devotional & Reviews Reports News Time Bangla on Cartoons/animations Source : TAM Period : Wk 40’2013 Analysis : Sub Genre GRPs
  9. 9. Thank You

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