News of the week 23.5.13 abp ananda

1. Quick Snapshot
Wk 20 -2013
MCCS

2. ABP ANANDA
Period – Wk 20’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
37
8
3
1
0
10
20
30
40
50 BanglaGEC
Bangla
News
BanglaMov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 20’2013

4. Bengali news genre showing a growth of almost
36% Vs. last year
6.4
8.8
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 13-20'12 Wk 13-20'13
Source : TAM Period : Wk 13-20Year : 2012 & 2013
Proti Pokha helping the genre to get viewership

5. ABP Ananda leader in the market
36%
28%
15%
11%
10%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
% Mkt. Share
Wk 13-20'13
Source : TAM Period : Wk 13-20’2013

6. ABP Ananda leading in both TG’s
6.4 6.0
5 4
2
0.0
5.0
10.0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 4+
6 5
4 4
2
0
5
10
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 15+
Source : TAM Period : Wk 13-20’2013

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel WBrest 1Mn.+ WB .1to 1Mn. Kol WB East All India
24GHANTA 32 37 27 30 30 31
ABP Ananda 42 42 43 43 43 43
Kolkata TV 12 8 12 11 11 10
News Time Bangla 13 12 8 10 10 10
RPLUS 1 1 9 6 7 6
Source : TAM Period : Wk 19-20’2013
NOTE :DUE TO UNIVERSE CHANGE CROSS ANALYSIS CANT BE DONE,TAM SOFTWARE LOCK IS THERE TO PREVENT CROSS ANALYSIS
BEFORE WK 19

8. ABP Ananda performing on News
Bulletin ,Talk shows,
Interviews/Portraits & Sports
Magazines
Source : TAM Period : Wk 20’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre
24
GHAN
TA
ABP
Ananda
Kolkat
a TV
News Time
Bangla
RPL
US
Total
GRPs
News Bulletin 25 38 14 13 10 170
Interviews/Portraits/
Discussions 37 56 1 2 4 24
News Headlines 32 0 68 17
Reviews/Reports 63 24 11 2 16
Sports Magazines 23 36 15 18 8 15
Talk Shows/Chat
Shows 100 14
Cartoons/Animation 40 60 14

9. Thank You