3. Hindi News maintaining its # 3 position
Biggest news of the week was ‘Modi’s
Oath taking ceremony as PM of India
34
17
8
5 4
3 2 1 1 1 0 0 0
0
5
10
15
20
25
30
35
40
45
GEC
HINDI
MOVIES
HINDI
NEWS
KIDS
MUSIC
REG
SPORTS
INFO
LIFETSYLE
ENGMOV
BUSNEWS
ENGENT
ENGNEWS
% Genre Share
Source : TAM Period : Wk 22’2014
SONY MAX IS REPORTED IN HINDI MOVIES
Hindi News Genre rose by 11% VS last week, credit goes to the
‘Oath of New Prime Minister of India Narendra Modi’
4. VS. last year 59% increase in terms of
shares
4.3
6.8
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
Hindi News
% Genre Share
Wk 15-22'13 Wk 15-22'14
Source : TAM Period : Wk 15-22’Year : 2013 & 2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .
VS last year channel bouquet has increased.
5. ABP News among top 2 channels
18%
15%
14%
9%
7% 7%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Aaj Tak ABP News India TV Z News India News NEWS NATION
% Mkt Share
Wk15-22'14
Source : TAM Period : Wk 15-22’14
6. ABP News #2 in Reach
45
41
34 33
27 27
0
10
20
30
40
50
Aaj Tak ABP
News
Z News India TV IBN 7 NDTV
India
ReachinMn.
CS 15+
Source : TAM Period : Wk 15-22‘14
54
50
41 40
32 32
0
10
20
30
40
50
60
Aaj Tak ABP
News
Z News India TV IBN 7 NDTV
India
ReachinMn.
CS 4+