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News of the week 18.4.13 rev abp ananda
- 1. Quick Snapshot Wk 15 -2013 MCCS
- 2. ABP ANANDA Period – Wk 15’2013 TG – MF 15+ SEC:ABC CS Market – West Bengal
- 3. Vs. last week Bengali News gained by 21% 35 8 3 1 0 10 20 30 40 50 BanglaGEC Bangla News BanglaMov. Bangla Music % Genre Sh Source : TAM Period : Wk 15 2013
- 4. Bengali news genre showing a growth of almost 14% Vs. last year 8.1 9.2 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 % Genre Share Wk 8-15'12 Wk 8-15'13 Source : TAM Period : Wk 8-15 Year : 2012 & 2013 Vs. last year the time spent on the genre has increased
- 5. ABP Ananda: Undisputed leader in the market 27% 25% 20% 15% 14% ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla % Mkt. Share Wk 8-15'13 Source : TAM Period : Wk 8-15’2013
- 6. ABP Ananda leading in both TG’s 6.4 5.9 5 5 3 0.0 5.0 10.0 ABP Ananda 24 GHANTA News Time Bangla Kolkata TV RPLUS ReachinMn. CS 4+ 5.5 5.2 4 4 2 0.0 5.0 10.0 ABP Ananda 24 GHANTA News Time Bangla Kolkata TV RPLUS ReachinMn. CS 15+ Source : TAM Period : Wk 8-15’2013
- 7. ABP Ananda leading in almost all TAM reported markets % Market Share Channel WB .1TO 1MN. WBREST 1MN.+ WB East All India 24GHANTA 39 37 39 40 42 ABP Ananda 38 33 37 36 38 Kolkata TV 10 11 10 9 8 News Time Bangla 12 17 13 13 13 RPLUS 2 2 2 2 0 Channel Kolkatta Wk 14'13 24GHANTA 20 Kolkatta universe has changed from Wk 14 ABP Ananda 27 Cross Analysis not possible Kolkata TV 21 Week 14-15'2013 News Time Bangla 9 RPLUS 24 Source : TAM Period : Wk 8-152013
- 8. Source : TAM Period : Wk 15’2013 Analysis : Sub Genre GRPs Share % within each sub-genre Genre 24 Ghanta ABP Ananda Kolkata TV News Time Bangla RPLU S Total GRPs News Bulletin 21% 26% 18% 11% 24% 213 News Headlines 6% 0% 94% 0% 0% 24 Cartoons/Animation 0% 3% 60% 37% 0% 23 Interviews/Portraits/Discussio ns 36% 47% 0% 6% 11% 20 Sports Magazines 10% 24% 19% 23% 25% 13 Tele Shopping 5% 1% 42% 0% 52% 9 Film Based Magazines 0% 37% 58% 5% 0% 8 Reviews/Reports 61% 5% 20% 1% 14% 7 ABP Ananda scoring high on News bulletin & Interviews/Portraits/discussions
- 9. Thank You