Media scenario 11 3 14 abp ananda

1. Quick Snapshot
Week 2 - 9’2014
MCCS

2. ABP ANANDA
Period – Wk 2-9’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
38
8
2
0
0
10
20
30
40
50
BanglaGEC
Bangla
News
Bangla
Mov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 9’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG
GENRE NO MORE EXISTS

4. VS last year market shares marginally down
9.9
8.9
0.0
2.0
4.0
6.0
8.0
10.0
12.0
% Genre Share
Wk 2-9'13 Wk 2-9'14
Source : TAM Period : Wk 2-9 Year : 2013 &2014
PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.

5. ABP Ananda leader in the market
30%
24%
19%
13%
9%
5%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
% Mkt. Share
Wk 2-9'14
Source : TAM Period : Wk 2-9’14

6. ABP Ananda leading in both TG’s
Source : TAM Period : Wk 2-9’14
7
6
4
4
2
2
0
1
2
3
4
5
6
7
8
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
6
5
4
3
2
1
0
1
2
3
4
5
6
7
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS

7. ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 2-9’14
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 21% 39% 27% 24% 24% 24%
ABP Ananda 28% 40% 30% 30% 31% 31%
Kolkata TV 22% 4% 24% 19% 19% 19%
News Time Bangla 7% 14% 16% 9% 8% 8%
RPLUS 16% 1% 2% 13% 13% 13%
High News 5% 3% 0% 5% 5% 5%

8. ABP Ananda performing on News
Bulletins ,Film Based magazines &
Sports Magazines
Source : TAM Period : Wk 9’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Reviews/Reports
Kol TV scoring from Cartoons/Animations
Week 9'14
Prog Genre 24 GHANTA ABP Ananda Kolkata TV
News Time
Bangla RPLUS
News Bulletin 23% 35% 21% 10% 11%
News Headlines 60% 0% 31% 0.0% 9%
Cartoons/Anima
tion 35% 0% 36% 28% 0%
Reviews/Reports 50% 37% 0% 0% 13%
Film Based
Magazines 21% 31% 19% 20% 9%
Sports
Magazines 0% 100% 0% 0% 0%

9. Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 9’2014
Date Time From Time To Programme Genre TVT 000s
26 Feb 14 20:58 21:22 NOJORE 9 TA News Bulletin 149
26 Feb 14 22:58 23:22 PROTI POKHE Talk Shows/Chat 121
28 Feb 14 18:58 20:50 PROTI POKHE Talk Shows/Chat 120
24 Feb 14 21:28 21:52 RUNNER News Bulletin 109
28 Feb 14 22:58 23:22 PROTI POKHE Talk Shows/Chat 107
27 Feb 14 19:28 19:53 BAHISHKRITO REJJAK Interviews/Port 101
26 Feb 14 18:58 20:51 PROTI POKHE Talk Shows/Chat 93
25 Feb 14 22:28 22:53 XTRA TIME Sports Magazine 93
26 Feb 14 22:28 22:52 PROTI POKHE Talk Shows/Chat 91
01 Mar 14 22:58 23:26 PRADHANMONTRI EI BHARAT ER GOLPO Tele Film/Short 84

10. Thank You