ABP Ananda maintained its #2 position in the Bangla news genre in West Bengal, accounting for 38% of the genre's market share. The Bangla news genre saw a 10% increase in market share from the same period last year.
ABP Ananda led the overall television market in West Bengal for the period, with a 29% market share. It also led in viewership among both the total population of 4+ and the relevant population of 15+, outperforming its closest competitors 24 Ghanta and Kolkata TV.
ABP Ananda performed well across most TAM reported markets in West Bengal, notably holding the top spot in Kolkata itself as well as in the rest
2. ABP ANANDA
Period – Wk 49 ‘13 - 4’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal
3. Bangla News genre maintaining its # 2
position
% Genre Sh
50
40
38
30
20
8
2
Bangla Mov.
Bangla
News
Bangla GEC
0
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG
GENRE NO MORE EXISTS
Source : TAM Period : Wk 4’2014
0
Bangla
Music
10
4. VS last year 10% increase in genre in terms of mkt.
shares
% Genre Share
9.0
8.2
7.5
8.0
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Wk 49'12-4'13
Wk 49'13-4'14
PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.
Source : TAM Period : Wk 49’12 - 4’14
5. ABP Ananda leader in the market
% Mkt. Share
29%
24%
20%
14%
8%
5%
ABP Ananda
24 GHANTA
Kolkata TV
RPLUS
Wk 49'13-4'14
Source : TAM Period : Wk 49’13 – 4’14
News Time Bangla
HIGH NEWS
6. ABP Ananda leading in both TG’s
TG: 4+ CS
TG: 15+ CS
Reach in Mn
7
6
5
4
3
2
1
0
7
Reach in Mn
6
3
3
3
2
ABP
24
Ananda GHANTA
High
News
Kolkata
TV
Source : TAM Period : Wk 49’13 – 4’14
News
Time
Bangla
RPLUS
7
6
5
4
3
2
1
0
6
5
3
ABP
24
Ananda GHANTA
High
News
3
Kolkata
TV
2
News
Time
Bangla
1
RPLUS
7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel
Kol
24 GHANTA
22%
ABP Ananda
29%
Kolkata TV
22%
News Time Bangla
7%
RPLUS
18%
High News
3%
Source : TAM Period : Wk 1 -4’14
WB .1 to 1 Mn.
41%
39%
4%
11%
0%
5%
WBrest 1 Mn.+ WB
East AI
24%
25% 25% 25%
22%
30% 31% 31%
35%
20% 19% 19%
17%
8%
8%
8%
3%
14% 14% 14%
0%
3%
3%
3%
8. ABP Ananda performing on News
Bulletins
Share % within each sub-genre
Week 4'14
Prog Genre
News Bulletin
News Headlines
Cartoons/Animation
Reviews/Reports
Film Based Magazines
Sports Magazines
24
ABP
GHANTA Ananda
24%
32%
58%
0%
37%
3%
10%
7%
52%
37%
27%
21%
High
News
2%
0%
0%
0%
1%
2%
News
Kolkata Time
TV
Bangla RPLUS
19%
8%
15%
33.20%
0%
9%
41%
19%
0%
43%
3%
36%
0%
0%
10%
26%
19%
6%
24 Ghanta is scoring from News Headlines,Sports/ Magazines & Film based magazines
Kol TV scoring from Cartoons/Animations & Reviews/Reports
Source : TAM Period : Wk 4’2014 Analysis : Sub Genre GRPs
