News of the week 30.8.13 abp ananda

1. Quick Snapshot
Wk 34 -2013
MCCS

2. ABP ANANDA
Period – Wk 34’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
40
8
3 1
0
10
20
30
40
50
BanglaGEC
Bangla
News
BanglaMov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 34’2013

4. Bengali news genre showing a growth of almost
23% Vs. last year
7.2
8.8
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 27-34'12 Wk 27-34'13
Source : TAM Period : Wk 27-34Year : 2012 & 2013

5. ABP Ananda leader in the market
34%
26%
19%
11% 10%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Wk 27-34'13
Source : TAM Period : Wk 27-34’2013
Among top 20 programmes list of the week, 14 programmes
belong to ABP Ananda

6. ABP Ananda leading in both TG’s
7
7
5 4
2
0
5
10
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 4+
7
6
4 4
2
0
5
10
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 15+
Source : TAM Period : Wk 27-34’2013

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel Kol WBrest 1 Mn.+WB .1 to 1 Mn. WB East AI
24 GHANTA 22% 31% 39% 27% 27% 27%
ABP Ananda 32% 34% 40% 34% 35% 34%
Kolkata TV 22% 21% 7% 18% 18% 18%
News Time Bangla 9% 13% 13% 11% 11% 11%
RPLUS 14% 1% 1% 10% 10% 10%
Source : TAM Period : Wk 27-34’2013

8. ABP Ananda performing on News
Bulletin ,Sports Magazines,
Interviews/discussion & Talk Shows
Source : TAM Period : Wk 34’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scored on Interviews/Portraits/discussions & Reviews Reports
Genre
24
GHANTA
ABP
Ananda
News Time
Bangla
RPLU
S
News Bulletin 29% 41% 20% 9%
Interviews/Portraits/Discussi
ons 47% 46% 0% 7%
Cartoons/Animation 0% 8% 92% 0%
Sports Magazines 30% 32% 32% 6%
Reviews/Reports 85% 11% 0% 4%

9. Thank You