Media scenario 20.1.14 abp ananda

1. Quick Snapshot
Week 47’2013 - 2’2014
MCCS

2. ABP ANANDA
Period – Wk 47 ‘13 - 2’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
% Genre Sh
50
40
40
30
20
8
2
Bangla Mov.
Bangla
News
Bangla GEC
0
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG
GENRE NO MORE EXISTS
Source : TAM Period : Wk 2’2014
0
Bangla
Music
10

4. VS last year 12% increase in genre in terms of mkt.
shares
% Genre Share
9.0
8.0
8.0
7.1
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Wk 47'12-1'13
Wk 47'13-2'14
PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.
Source : TAM Period : Wk 47’12 - 2’14

5. ABP Ananda leader in the market
% Mkt. Share
28%
23%
19%
14%
8%
ABP Ananda
24 GHANTA
Kolkata TV
RPLUS
Wk 47'13-2'14
Source : TAM Period : Wk 47’13 – 2’14
News Time Bangla
7%
HIGH NEWS

6. ABP Ananda leading in both TG’s
TG: 4+ CS
TG: 15+ CS
Reach in Mn
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
6.5
Reach in Mn
5.7
3
ABP
24
Ananda GHANTA
High
News
3
News
Time
Bangla
Source : TAM Period : Wk 47’13 – 2’14
2
Kolkata
TV
2
RPLUS
7
6
5
4
3
2
1
0
6
5
3
ABP
24
Ananda GHANTA
High
News
2
2
News
Time
Bangla
Kolkata
TV
2
RPLUS

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel
Kol
24 GHANTA
22%
ABP Ananda
25%
Kolkata TV
23%
News Time Bangla
6%
RPLUS
19%
High News
5%
Source : TAM Period : Wk 1 -2’14
WB .1 to 1 Mn.
42%
39%
4%
9%
0%
6%
WBrest 1 Mn.+ WB
East AI
26%
26% 25% 25%
17%
27% 28% 27%
36%
20% 20% 20%
18%
7%
7%
7%
3%
15% 15% 15%
0%
5%
5%
5%

8. ABP Ananda performing on News
Bulletins
Share % within each sub-genre
Week 2'14
Prog Genre
24
GHANT
A
ABP Ananda
Kolkata
TV
High News
News
Time
Bangla RPLUS
News Bulletin
20%
37%
2%
19%
9%
12%
News Headlines
64%
0%
0%
32.20%
0%
4%
Cartoons/Animation
46%
0%
0%
40%
14%
0%
Reviews/Reports
24%
27%
1%
29%
13%
7%
Film Based Magazines
28%
11%
0%
31%
4%
25%
Sports Magazines
74%
9%
3%
0%
0%
15%
24 Ghanta scoring from News Headlines, Cartoons/AnimationsSports/Magazines
Kolkata TV is scoring from Film based magazines & Reviews/Reports
Source : TAM Period : Wk 2’2014 Analysis : Sub Genre GRPs

9. Top 10 Shows – ABP ANANDA
Date
Time From
Time To
Programme
Genre
TVT 000s
11/1/2014
22:28
22:52
XTRA TIME
Sports Magazines
10/1/2014
18:58
20:53
PROTI POKHE
Talk Shows/Chat Shows
99
6/1/2014
19:29
19:54
ABP ANANDA PROGRAM
News Bulletin
97
7/1/2014
20:29
20:53
ABP ANANDA PROGRAM
News Bulletin
87
11/1/2014
20:57
21:23
NOJORE 9 TA
News Bulletin
80
7/1/2014
22:58
23:24
ABP ANANDA KHABAR
News Bulletin
78
9/1/2014
22:28
22:54
XTRA TIME
Sports Magazines
78
6/1/2014
22:27
22:54
XTRA TIME
Sports Magazines
76
5/1/2014
23:27
23:54
ABP ANANDA KHABAR
News Bulletin
74
10/1/2014
23:27
23:51
PROTI POKHE
Talk Shows/Chat Shows
71
Source : TAM Period : Wk 2’2014
107

10. Thank You