- ABP Majha, a Marathi news channel, maintained its #2 position in the market of Maharashtra. - From the previous year, the genre share of Marathi news channels saw an almost 31% jump. - ABP Majha dominated the market with a 36% share, far ahead of the #2 ranked Zee 24 Taas and IBN Lokmat which both had 21% shares. - ABP Majha also led in reaching audiences, with a reach of 15 million people in the 4+ category and 11 million people in the 15+ category. - ABP Majha demonstrated leadership across all major markets in Maharashtra, including Pune, Mumbai, and others,

1. Quick Snapshot
Wk 33 -2013
MCCS

2. ABP Majha
Week 33’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
20
4
2
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 33’2013

4. Vs. Last year genre shares showing jump
of almost 31%
3.1
4.1
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 26-33'12 Wk26-33'13
Source : TAM Period : Wk 26-33Year : 2012 & 2013

5. ABP Majha ruling the chart with 36%
mkt. share
36%
21% 21%
18%
4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra Jai Maha
% Mkt. Share
Wk 26-33'13
Source : TAM Period : Wk 26-33‘2013

6. ABP Majha the leader in reach
Source : TAM Period : Wk 26-33’2013
15 13 12
6 5
0
5
10
15
20
Reach in Mn.
4+ CS
12
11 10
5
4
0
2
4
6
8
10
12
14
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 26-33’2013
% Market Share
Channel Pune MumMAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune)West Maha
ABP Majha 47% 29% 42% 38% 45% 36% 36%
IBN Lokmat 25% 19% 21% 22% 23% 21% 21%
TV9 MAHARASHTRA 8% 29% 11% 6% 11% 18% 18%
Z 24 Taas 20% 18% 23% 29% 21% 21% 21%
Jai Maharashtra 1% 5% 4% 5% 1% 4% 4%

8. Thank You