Media scenario 7.4.14 Abp Ananda

1. Quick Snapshot
Week 6 - 13’2014
MCCS

2. ABP ANANDA
Period – Wk 6-13’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
36
9
2
0
0
10
20
30
40
50
BanglaGEC
Bangla
News
Bangla
Mov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 13’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG
GENRE NO MORE EXISTS

4. VS last year market shares marginally down by 10%
10.0
9.1
0.0
2.0
4.0
6.0
8.0
10.0
12.0
% Genre Share
Wk 6-13'13 Wk 6-13'14
Source : TAM Period : Wk 6-13 Year : 2013 &2014
PLEASE NOTE TAM HAS STOPPED REPORTING CTVN AKD PLUS.

5. ABP Ananda leader in the market
31%
22%
18%
13%
9%
7%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
% Mkt. Share
Wk 6-13'14
Source : TAM Period : Wk 6-13’14

6. ABP Ananda leading in both TG’s
Source : TAM Period : Wk 6-13’14
7
6
4 4
2
2
0
1
2
3
4
5
6
7
8
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
6
5
4 4
2 2
0
1
2
3
4
5
6
7
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS

7. ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 6-13’14
% Market Share
Channel Kol WB .1to 1Mn. WBrest 1Mn.+ WB East AI
24 GHANTA 19% 36% 25% 22% 22% 22%
ABP Ananda 29% 41% 32% 31% 31% 32%
Kolkata TV 21% 4% 23% 18% 18% 17%
News Time Bangla 7% 15% 16% 9% 9% 10%
RPLUS 16% 1% 4% 13% 13% 13%
High News 8% 4% 0% 7% 7% 6%

8. ABP Ananda performing on News
Bulletins, Interviews/Portraits &
Sports/Magazines
Source : TAM Period : Wk 13’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Film based Magazines
Kol TV scoring from Cartoons/Animations
Week13'14
Prog Genre 24 GHANTA ABP Ananda High News Kolkata TV
News Time
Bangla RPLUS
News Bulletin 20% 37% 6% 19% 9% 9%
News Headlines 55% 0% 0% 32.7% 0% 13%
Cartoons/Anim
ation 34% 2% 0% 37% 27% 0%
Sports
Magazines 32% 47% 4% 0% 4% 14%
Interviews/Port
raits/Discussion
s 19% 30% 0% 25% 17% 9%
Film Based
Magazines 45% 3% 1% 10% 0% 42%

9. Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 13’2014
Date Time From
Time
To Programme Genre TVT 000s
28 Mar 14 22:28 22:51 KAAR DOKHOLE DELHI-BANGLAR RAY Interviews/Port 146
25 Mar 14 18:58 20:24 PROTI POKHE Talk Shows/Chat 145
25 Mar 14 20:28 20:52 ABP ANANDA KHABAR News Bulletin 135
25 Mar 14 23:28 23:52 PROTI POKHE Talk Shows/Chat 124
25 Mar 14 23:56 00:24 PROTI POKHE Talk Shows/Chat 121
26 Mar 14 22:58 23:22 ABP ANANDA KHABAR News Bulletin 121
28 Mar 14 19:58 20:52 KAAR DOKHOLE DELHI-BANGLAR RAY Interviews/Port 116
28 Mar 14 22:58 23:23 KAAR DOKHOLE DELHI-BANGLAR RAY Interviews/Port 112
26 Mar 14 19:58 20:28 ABP ANANDA PROGRAM News Bulletin 109
25 Mar 14 22:58 23:22 PROTI POKHE Talk Shows/Chat 100

10. Thank You