News of the week 8.8.13 Abp News

1. Quick Snapshot
Wk 31 -2013
MCCS

2. ABP NEWS
Week: 31 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Among National genres Hindi News at # 3
38
17
13
4 4 3 3 2 1 1 1 0 0
0
5
10
15
20
25
30
35
40
45
GEC
Reg
Hin.Mov
Hin.News
Kids
Music
Sports
Info
Eng.Mov
Lifestyle
Rel
Bus.News
Eng.Ent
% Genre Share
Source : TAM Period : Wk 31’2013

4. Equal shares Vs. last year
5.4 5.4
0.0
1.0
2.0
3.0
4.0
5.0
6.0
Hindi News
% Genre Share
Wk 24-31'12 Wk 24-31'13
Source : TAM Period : Wk 24-31Year : 2012 & 2013

5. ABP News maintaining its position
21%
18%
17%
10%
9%
7%
0%
5%
10%
15%
20%
25%
Aaj Tak ABP News India TV Z News NDTV India IBN 7
% Mkt Share
Wk24-31'13
Source : TAM Period : Wk 24-31’13

6. ABP News neck to neck with Aaj Tak
43
39
32 32
25 25
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News IBN 7 NDTV
India
ReachinMn.
CS 15+
Source : TAM Period : Wk 24-31’13
52
47
39 39
30 30
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News IBN 7 NDTV
India
ReachinMn.
CS 4+

7. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 24-31’2013
Market Share %
NOTE: TAM has stopped reporting Bihar 1 Mn+ market data from this week, hence HSM will
Not have Bihar mkt. included
Channel Mumbai Kol Del Chat'grh Guj Maha MP PHCHP Raj UP WB East West North South NEW AI
Aaj Tak 15% 27% 20% 14% 20% 19% 28% 20% 24% 16% 28% 20% 19% 20% 33% 20% 21%
ABP News 16% 16% 11% 21% 21% 20% 19% 18% 18% 19% 18% 24% 21% 16% 17% 18% 17%
India TV 24% 7% 26% 11% 16% 18% 11% 14% 14% 12% 8% 16% 17% 17% 3% 17% 16%
Z News 11% 12% 9% 9% 8% 10% 10% 10% 11% 11% 17% 12% 10% 10% 3% 10% 10%
IBN 7 6% 10% 7% 6% 8% 6% 5% 11% 6% 10% 7% 5% 6% 8% 0% 7% 8%
NDTV India 7% 5% 10% 8% 11% 7% 8% 11% 8% 8% 4% 6% 8% 9% 8% 9% 9%
DD News 3% 2% 1% 1% 6% 4% 4% 2% 4% 7% 2% 3% 5% 3% 31% 4% 4%
Live India 3% 3% 1% 0% 1% 5% 2% 0% 1% 1% 2% 1% 4% 1% 3% 2% 2%
Samay 1% 1% 1% 7% 3% 2% 6% 2% 5% 2% 3% 4% 2% 3% 3% 3% 3%
TEZ 7% 14% 5% 2% 2% 4% 1% 4% 2% 5% 9% 3% 4% 4% 0% 4% 4%
News 24 7% 4% 10% 21% 4% 6% 4% 6% 7% 8% 3% 7% 5% 8% 0% 7% 7%

8. ABP News scoring high on
News Bulletins
Source : TAM Period : Wk 31’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
India TV also scored high on News Bulletin,
Aaj Tak scored on Reviews/Reports
Genre Aaj Tak
ABP
News TV Z News
Total
GRPs
News Bulletin 18% 19% 19% 13% 91
Reviews/Reports 38% 29% 11% 1% 14
Religious/Devotional 18% 0% 40% 3% 8
Interviews/Portraits/Discu
ssions 24% 30% 14% 0% 6
Cricket Match 51% 4% 29% 0% 5

9. Network Performance

10. 27%
21%
19%
14%
12%
8%
0%
5%
10%
15%
20%
25%
30%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
Wk 24-31'13
Wk 24-31'13
Source : TAM Period : Wk 24-31’2013
MCCS maintaining its # 1 position

11. Thank You