2. ABP ANANDA
Period – Wk 45-52’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal
3. Bangla News genre maintaining its # 2
position
% Genre Sh
50
40
38
30
20
7
10
3
1
Source : TAM Period : Wk 52’2013
Bangla
Music
Bangla Mov.
Bangla
News
Bangla GEC
0
4. VS last year 18% increase in genre in terms of mkt.
shares
% Genre Share
9.0
7.7
8.0
7.0
6.6
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Wk 45-52'12
Wk 45-52'13
PLEASE NOTE: CHANNEL BOUQUET HAS BEEN EXPANDED THIS YEAR, CHANNELS LIKE HIGH NEWS &
CTVN AKD PLUS HAS BEEN NEWLY INTRODUCED
Source : TAM Period : Wk 45-52 year : 2012 & 2013
5. ABP Ananda leader in the market
% Mkt. Share
28%
21%
19%
13%
9%
7%
4%
ABP Ananda
24 GHANTA
Kolkata TV
RPLUS
Wk 45-52'13
Source : TAM Period : Wk 45-52’2013
News Time Bangla
HIGH NEWS
CTVN AKD PLUS
6. ABP Ananda leading in both TG’s
TG: 4+ CS
TG: 15+ CS
Reach in Mn
7
6
5
4
3
2
1
0
Reach in Mn
7
6
4
4
2
ABP
24
CTVN
Ananda GHANTA AKD
Plus
High
News
Source : TAM Period : Wk 45-52’2013
2
2
News Kolkata RPLUS
Time
TV
Bangla
7
6
5
4
3
2
1
0
6
5
4
4
2
ABP
24
CTVN
Ananda GHANTA AKD
Plus
High
News
2
2
News Kolkata RPLUS
Time
TV
Bangla
7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel
Kol
24 GHANTA
18%
ABP Ananda
26%
Kolkata TV
21%
News Time Bangla
7%
RPLUS
17%
CTVN AKD Plus
3%
High News
8%
Source : TAM Period : Wk 45-52’2013
WB .1 to 1 Mn.
36%
35%
6%
12%
1%
6%
6%
WBrest 1 Mn.+ WB
East AI
26%
21% 21% 22%
23%
28% 28% 27%
29%
19% 19% 18%
12%
8%
8%
9%
3%
13% 13% 13%
6%
4%
4%
4%
1%
7%
7%
7%
8. ABP Ananda performing on News
Bulletins & Film based Magazines
Share % within each sub-genre
Week 52'13
Prog Genre
ABP
24 GHANTA Ananda
High News
Kolkata TV
News Time
Bangla
RPLUS
News Bulletin
21%
35%
9%
15%
8%
12%
News Headlines
59%
0%
0%
41.30%
0%
0%
Cartoons/Animation
42%
0%
0%
44%
14%
0%
Film Based Magazines
12%
32%
2%
27%
14%
13%
Sports Magazines
55%
28%
2%
0%
1%
14%
Reviews/Reports
37%
10%
1%
44%
0%
8%
24 Ghanta scoring from News Headlines & Sports/Magazines
Kolkata TV is scoring from Cartoons/Animations & Reviews/Reports
Source : TAM Period : Wk 52’2013 Analysis : Sub Genre GRPs
9. Top 10 Shows – ABP ANANDA
Date
Time From
12/26/2013
8:29:00 PM
12/28/2013
10:27:00 PM 10:52:00 PM XTRA TIME
Sports Magazine
106
12/23/2013
7:28:00 PM
7:54:00 PM KURSHITE KEJARIWAL
Interviews/Port
95
12/24/2013
7:00:00 PM
7:24:00 PM ABP ANANDA PROGRAM News Bulletin
86
12/24/2013
7:28:00 PM
7:54:00 PM ABP ANANDA PROGRAM News Bulletin
82
12/27/2013
10:28:00 PM 10:53:00 PM XTRA TIME
Sports Magazine
76
12/25/2013
11:28:00 PM 11:53:00 PM ABP ANANDA KHABAR
News Bulletin
76
12/27/2013
1:49:00 PM
News Bulletin
76
12/26/2013
10:28:00 PM 10:54:00 PM XTRA TIME
Sports Magazine
74
12/27/2013
7:28:00 PM
News Bulletin
74
Source : TAM Period : Wk 52’2013
Time To
Programme
Genre
8:52:00 PM ABP ANANDA PROGRAM News Bulletin
1:54:00 PM ABP ANANDA KHABAR
7:52:00 PM ABP ANANDA KHABAR
TVT 000s
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