ABP Ananda maintained its position as the second highest rated Bangla news channel. Its market share was neck and neck with last year. ABP Ananda was the leader in the Bangla news market with 32% market share. It was also leading among both target groups of 4+ and 15+. ABP Ananda performed well in almost all measured markets in West Bengal. The channel performed strongly on news bulletins, sports/magazines programming, and film-based magazines. The top show was Proti Pokhe with its evening episodes receiving the highest viewership.

1. Quick Snapshot
Week 8 - 15’2014
MCCS

2. ABP ANANDA
Period – Wk 8-15’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
37
11
2 0
0
10
20
30
40
50
BanglaGEC
BanglaNews
BanglaMov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 15’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG
GENRE NO MORE EXISTS

4. VS last year market shares neck to neck
9.2 9.2
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 8-15'13 Wk 8-15'14
Source : TAM Period : Wk 8-15 Year : 2013 &2014
PLEASE NOTE TAM HAS STOPPED REPORTING CTVN AKD PLUS.

5. ABP Ananda leader in the market
32%
21%
17%
13%
9%
7%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
% Mkt. Share
Wk 8-15'14
Source : TAM Period : Wk 8-15’14

6. ABP Ananda leading in both TG’s
Source : TAM Period : Wk 8-15’14
7
6
5 4
2
2
0
1
2
3
4
5
6
7
8
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
6
5
4 4
2
2
0
1
2
3
4
5
6
7
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS

7. ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 8-15’14
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 18% 34% 23% 21% 21% 21%
ABP Ananda 30% 42% 29% 32% 33% 32%
Kolkata TV 20% 4% 26% 17% 17% 17%
News Time Bangla 8% 15% 16% 9% 9% 9%
RPLUS 16% 1% 5% 13% 13% 15%
High News 7% 4% 1% 7% 6% 6%

8. ABP Ananda performing on News
Bulletins ,Sports/Magazines & Film
Based Magazines
Source : TAM Period : Wk 15’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines
Kol TV scoring from Cartoons/Animations & Interviews/Discussions/Portraits
Week15'14
Prog Genre 24 GHANTA ABP Ananda High News Kolkata TV
News Time
Bangla RPLUS
News Bulletin 21% 35% 3% 22% 10% 10%
News
Headlines 49% 0% 0% 41% 0% 10%
Cartoons/Anim
ation 31% 2% 0% 39% 28% 0%
Sports
Magazines 36% 45% 4% 4% 3% 7%
Interviews/Portr
aits/Discussion
s 19% 0% 2% 64% 0% 15%
Film Based
Magazines 0% 100% 0% 0% 0% 0%

9. Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 15’2014
Date Time From Time To Programme Genre TVT 000s
10/04/2014 19:58 20:50 PROTI POKHE Talk Shows/Chat 200
10/04/2014 22:29 22:51 PROTI POKHE Talk Shows/Chat 200
10/04/2014 23:28 23:53 PROTI POKHE Talk Shows/Chat 176
10/04/2014 22:57 23:24 PROTI POKHE Talk Shows/Chat 161
07/04/2014 20:59 21:24 NOJORE 9 TA News Bulletin 153
08/04/2014 20:58 21:26 NOJORE 9 TA News Bulletin 143
07/04/2014 23:28 23:52 PROTI POKHE Talk Shows/Chat 139
10/04/2014 18:58 19:53 PROTI POKHE Talk Shows/Chat 133
07/04/2014 22:58 23:22 PROTI POKHE Talk Shows/Chat 133
07/04/2014 18:58 20:56 PROTI POKHE Talk Shows/Chat 130

10. Thank You