1) ABP Majha, a Marathi news channel, maintained its #2 position in the Marathi genre but saw a 12% decrease in genre share from the same period last year. 2) ABP Majha dominated the market with a 35% share, far ahead of the second place channel, IBN Lokmat. 3) ABP Majha led in reaching the largest audience across all measured markets in Maharashtra for both the 4+ and 15+ consumer segments.

1. Quick Snapshot
Week 6 - 13’2014
MCCS

2. ABP Majha
Week: - 6-13’14
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
16
3 2
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 13’14

4. Vs. Last year genre share down by 12%
3.8
3.4
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 6-13'13 Wk 6-13'14
Source : TAM Period : Wk 6-13’2013 & 2014

5. ABP Majha ruling the chart with 35%
mkt. share
35%
26%
24%
15%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra
% Mkt. Share
Wk 6-13'14
Source : TAM Period : Wk 6-13’14

6. ABP Majha the leader in reach
Source : TAM Period : Wk 6-13’14
13
12
11
6
0
2
4
6
8
10
12
14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
4+ CS
11
10
9
5
0
2
4
6
8
10
12
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 6-13’14
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 31% 42% 39% 32% 40% 35% 35% 35%
IBNLokmat 28% 23% 23% 25% 20% 25% 25% 25%
TV9MAHARASHTRA 16% 9% 12% 16% 15% 14% 15% 14%
Z24Taas 25% 26% 27% 27% 25% 26% 26% 26%

8. Top 10 Shows Across Marathi
News Genre
Source : TAM Period : Wk 13’14
Date Time From Time To Programme Genre OOOs
26/03/2014 22:00 22:51 10CHYA BATMYA News Bulletin 163
28/03/2014 22:22 22:50 10CHYA BATMYA News Bulletin 138
24/03/2014 22:00 22:51 10CHYA BATMYA News Bulletin 131
25/03/2014 22:00 22:52 10CHYA BATMYA News Bulletin 123
27/03/2014 22:59 23:23 MUMBAI EAST WEST News Bulletin 122
27/03/2014 21:59 22:51 10CHYA BATMYA News Bulletin 121
25/03/2014 9:01 9:36 MAHARASHTRA LIVE News Bulletin 121
23/03/2014 22:12 22:52 10CHYA BATMYA News Bulletin 117
24/03/2014 23:29 23:52 NAMO VIS RAGA KI KEJARIWAL News Bulletin 111
25/03/2014 7:58 8:27 NAMASKAR MAHARASTRA News Bulletin 106

9. Thank You