News of the week 11.10.13 abp majha

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News of the week 11.10.13 Abp Majha

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News of the week 11.10.13 abp majha

  1. 1. Quick Snapshot Wk 40-2013 MCCS
  2. 2. ABP Majha Week 40’2013 TG: MF 15+ SEC:ABC CS Market – Maharashtra
  3. 3. Marathi News maintaining its #2 position % Genre Shares 25 20 20 15 10 5 3 2 0 Source : TAMPeriod : Wk 40’2013 Marathi Music Marathi Mov. Marathi News Marathi GEC 0
  4. 4. Vs. Last year genre shares showing jump of almost 5% 4.5 4.0 3.8 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0.0 % Genre Share Wk 33-40'12 Wk33-40'13 Source : TAM Period : Wk 33-40ear : 2012 & 2013 4.0
  5. 5. ABP Majha ruling the chart with 34% mkt. share % Mkt. Share 40% 35% 34% 30% 25% 22% 19% 20% 17% 15% 10% 7% 5% 0% ABP Majha Zee 24 Taas IBN Lokmat Wk 33-40'13 Source : TAM Period : Wk 33-40‘2013 TV 9 Maharashtra Jai Maha
  6. 6. ABP Majha the leader in reach Reach in Mn. 20 15 10 5 0 15 14 Reach in Mn. 12 8 4+ CS Source : TAM Period : Wk 33-40’2013 4 14 12 10 8 6 4 2 0 12 11 10 7 4 15+ CS
  7. 7. ABP Majha: Leadership across all TAM reported markets in Maharashtra % Market Share Channel ABP Majha IBN Lokmat TV9 MAHARASHTRA Z 24 Taas Jai Maharashtra Mum Pune 29% 46% 17% 22% 23% 10% 23% 21% 9% 1% Source : TAM Period : Wk 37-40’2013 MAHA L C I MAH .1 to 1 Mn. 40% 36% 18% 23% 11% 10% 23% 21% 8% 9% MAHrest 1 Mn.+ (Including Pune) 43% 20% 14% 21% 1% Maha West 35% 35% 19% 19% 17% 17% 22% 22% 7% 7% AI 36% 19% 16% 23% 7%
  8. 8. Thank You

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