News of the week 23.8.13 abp news

1. Quick Snapshot
Wk 33 -2013
MCCS

2. ABP NEWS
Week: 33 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Among National genres Hindi News at # 3
39
17
12
5 4 3
2 1 1 1 1 0 0
0
5
10
15
20
25
30
35
40
45
GEC
REG
Hin.Mov.
Hin.News
Kids
Music
Info
Sports
Eng.Mov
Lifestyle
Rel
Bus.News
Eng.Ent
% Genre Share
Source : TAM Period : Wk 33’2013

4. Neck to neck Vs. last year
5.7
5.2
0.0
1.0
2.0
3.0
4.0
5.0
6.0
Hindi News
% Genre Share
Wk 26-33'12 Wk 26-33'13
Source : TAM Period : Wk 26-33Year : 2012 & 2013

5. ABP News maintaining its position
21%
17% 17%
10%
8%
7%
0%
5%
10%
15%
20%
25%
Aaj Tak ABP News India TV Z News NDTV India IBN 7
% Mkt Share
Wk26-33'13
Source : TAM Period : Wk 26-33’13

6. ABP News neck to neck with Aaj Tak
42
38
32 32
24 24
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News IBN 7 NDTV
India
ReachinMn.
CS 15+
Source : TAM Period : Wk 26-33’13
50
46
39 38
29 29
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News NDTV
India
IBN 7
ReachinMn.
CS 4+

7. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 26-33’2013
Market Share %

8. ABP News scoring high on
Interviews/Portraits
Source : TAM Period : Wk 33’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
India TV scoring from Religious/Devotional & News Bulletins
Aaj Tak scored on Reviews/Reports & News Bulletins
Genre Aaj Tak ABP News TV Z News
News Bulletin 17% 16% 19% 14%
Reviews/Reports 40% 20% 16% 1%
Religious/Devotional 20% 0% 35% 5%
Interviews/Portraits/Discussions 14% 47% 3% 3%
Film Based Magazines 25% 15% 8% 0%

9. Network Performance

10. 26%
21%
19%
14%
12%
7%
0%
5%
10%
15%
20%
25%
30%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
Wk 26-33'13
Wk 26-33'13
Source : TAM Period : Wk 26-33’2013
MCCS maintaining its # 1 position

11. Thank You