Media scenario 10.12.13 abp majha

1. Quick Snapshot
Week 41 – 48’2013
MCCS

2. ABP Majha
Week: - 41-48’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
% Genre Shares
25
20
18
15
10
5
3
2
0
Source : TAMPeriod : Wk 48’2013
Marathi Music
Marathi Mov.
Marathi News
Marathi GEC
0

4. Vs. Last year genre shares almost neck to
neck
4.5
4.0
3.9
3.5
3.1
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Share
Wk 41-48'12
Wk 41-48'13
Source : TAM Period : Wk 41-48’Year : 2012 & 2013

5. ABP Majha ruling the chart with 31%
mkt. share
% Mkt. Share
35%
31%
30%
24%
25%
21%
20%
15%
15%
9%
10%
5%
0%
ABP Majha
Zee 24 Taas
IBN Lokmat
Wk 41-48'13
Source : TAM Period : Wk 41-48‘2013
TV 9 Maharashtra
Jai Maha

6. ABP Majha the leader in reach
Reach in Mn.
14
12
10
8
6
4
2
0
12
11
Reach in Mn.
10
7
4+ CS
Source : TAM Period : Wk 41-48’2013
5
12
10
8
6
4
2
0
10
10
9
6
4
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Channel
ABP Majha
IBN Lokmat
TV9 MAHARASHTRA
Z 24 Taas
Jai Maharashtra
Mum Pune MAHA L C I
25%
34%
41%
20%
27%
19%
19%
12%
11%
23%
26%
23%
13%
2%
6%
Source : TAM Period : Wk 41-48’2013
MAH .1 to 1 Mn.
35%
21%
9%
25%
9%
MAHrest 1 Mn.+ (Including Pune)
34%
23%
16%
25%
2%
Maha West AI
31% 31% 32%
21% 21% 20%
15% 15% 15%
24% 24% 24%
9%
9% 8%

8. Top 10 Shows Across Marathi
News Genre
ABP Majha
Time To
Genre
Channel
Date
Days
ABP Majha
25/11/2013
Mon
22:00
22:55
10 CHYA BATMYA
56
News Bulletin
120
ABP Majha
30/11/2013
Sat
09:40
09:56
SAT BARACHYA BATMYA 17
News Bulletin
116
ABP Majha
28/11/2013
Thu
20:59
21:58
ABP MAJHA VISHESH
60
Interviews/Portraits/Discussions
113
ABP Majha
28/11/2013
Thu
09:00
09:35
MAHARASHTRA LIVE
36
News Bulletin
101
ABP Majha
29/11/2013
Fri
18:58
19:29
MAHARASHTRA DESHA
32
News Bulletin
100
ABP Majha
29/11/2013
Fri
20:59
21:57
ABP MAJHA VISHESH
59
Interviews/Portraits/Discussions
96
ABP Majha
27/11/2013
Wed
21:59
22:55
10 CHYA BATMYA
57
News Bulletin
ABP Majha
30/11/2013
Sat
20:58
21:54
SINGHASAN
57
Interviews/Portraits/Discussions
91
ABP Majha
26/11/2013
Tue
08:35
08:54
KHEL MAJHA
20
Sports Magazines
ABP Majha
26/11/2013
Tue
21:18
21:58
ABP MAJHA VISHESH
41
Interviews/Portraits/Discussions
87
Source : TAM Period : Wk 48’2013
Time From
Programm
e
Dur {Min}
TVT 000s
92
89

9. Thank You