Media scenario 25.11.13 Abp Majha

1. Quick Snapshot
Week 39 – 46’2013
MCCS

2. ABP Majha
Week: - 39 - 46’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
% Genre Shares
25
20
17
15
10
5
3
3
0
Source : TAMPeriod : Wk 46’2013
Marathi Music
Marathi Mov.
Marathi News
Marathi GEC
0

4. Vs. Last year genre shares showing jump
of almost 15%
4.5
4.0
3.5
3.0
3.3
2.9
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Share
Wk 39-46'12
Wk 39-46'13
Source : TAM Period : Wk 39-46 Year : 2012 & 2013

5. ABP Majha ruling the chart with 33%
mkt. share
% Mkt. Share
35%
33%
30%
23%
25%
19%
20%
17%
15%
8%
10%
5%
0%
ABP Majha
Zee 24 Taas
IBN Lokmat
Wk 39-46'13
Source : TAM Period : Wk 39-46‘2013
TV 9 Maharashtra
Jai Maha

6. ABP Majha the leader in reach
Reach in Mn.
14
12
10
8
6
4
2
0
13
12
Reach in Mn.
11
7
4+ CS
Source : TAM Period : Wk 39-46’2013
5
12
10
8
6
4
2
0
11
10
9
6
4
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Channel
ABP Majha
IBN Lokmat
TV9 MAHARASHTRA
Z 24 Taas
Jai Maharashtra
Mum Pune MAHA L C I
26%
38%
41%
18%
26%
18%
21%
11%
11%
23%
24%
22%
12%
2%
8%
Source : TAM Period : Wk 39-46’2013
MAH .1 to 1 Mn.
34%
22%
11%
25%
9%
MAHrest 1 Mn.+ (Including Pune)
38%
22%
15%
23%
2%
Maha West AI
32% 32% 33%
20% 20% 20%
16% 17% 16%
23% 23% 23%
9%
8% 8%

8. Top 10 Shows Across Marathi
News Genre
S.No.
Channel
Date
Days
Time From
Time To
Programme
1 Z 24 Taas
12/11/2013 Tue
8:30
2 IBN Lokmat
14/11/2013 Thu
20:58
3 ABP Majha
11/11/2013 Mon
22:00
4 ABP Majha
12/11/2013 Tue
8:36
5 ABP Majha
12/11/2013 Tue
22:00
22:55 10 CHYA BATMYA
6 ABP Majha
10/11/2013 Sun
7 IBN Lokmat
OOOs
News Bulletin
146
21:51 PRIME TIME
News Bulletin
131
22:53 10 CHYA BATMYA
News Bulletin
125
Sports Magazine
123
News Bulletin
122
18:58
19:22 MAHARASHTRA DESHA ews Bulletin
N
116
12/11/2013 Tue
20:58
21:54 PRIME TIME
News Bulletin
111
8 Jai Maharashtra
12/11/2013 Tue
22:27
22:53 MUMBAI NAGARI
News Bulletin
106
9 Jai Maharashtra
15/11/2013 Fri
10:59
11:23 LIVE AT 11
News Bulletin
102
12/11/2013 Tue
9:00
News Bulletin
101
10 Z 24 Taas
8:57 ZATPAT BATMAYA
Genre
8:53 KHEL MAJHA
9:26 MORNING NEWS
4 programmes of ABP Majha in Top 10
Source : TAM Period : Wk 46’2013

9. Thank You