Media scenario 25 3 14 Abp Majha

1. Quick Snapshot
Week 4 - 11’2014
MCCS

2. ABP Majha
Week: - 4-11’14
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
17
4
3
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 11’14

4. Vs. Last year genre share down by 5%
3.7
3.5
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 4-11'13 Wk 4-11'14
Source : TAM Period : Wk 4-11’2013 & 2014

5. ABP Majha ruling the chart with 35%
mkt. share
35%
26%
25%
14%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra
% Mkt. Share
Wk 4-11'14
Source : TAM Period : Wk 4-11’14

6. ABP Majha the leader in reach
Source : TAM Period : Wk 4-11’14
13
12
11
6
0
2
4
6
8
10
12
14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
4+ CS
11
10
9
5
0
2
4
6
8
10
12
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 4-11’14
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 33% 39% 40% 32% 38% 35% 35% 36%
IBNLokmat 28% 24% 23% 25% 22% 25% 25% 25%
TV9MAHARASHTRA 15% 10% 10% 14% 15% 14% 14% 13%
Z24Taas 25% 27% 27% 29% 26% 26% 26% 25%

8. Top 10 Shows Across Marathi
News Genre
Source : TAM Period : Wk 11’14
Date Time From Time To Programme Genre OOOs
09/03/2014 21:59 22:24 10CHYA BATMYA News Bulletin 221
14/03/2014 21:59 22:51 10CHYA BATMYA News Bulletin 210
13/03/2014 22:00 22:52 10CHYA BATMYA News Bulletin 174
11/03/2014 22:02 22:54 10CHYA BATMYA News Bulletin 161
11/03/2014 19:59 20:11 PUNEDINAK-NASHIK DINAK News Bulletin 150
14/03/2014 21:00 21:53 MAJHA KATTA Interviews/Port 147
09/03/2014 12:47 13:57 ABP MAJHA VISHESH Interviews/Port 143
10/03/2014 21:59 22:53 10CHYA BATMYA News Bulletin 143
09/03/2014 22:30 22:55 ABP MAJHA NEWS PROGRAM News Bulletin 138
13/03/2014 20:59 21:57 MAJHA KATTA Interviews/Port 129

9. Thank You