3. Marathi News maintaining its #2
position
16
4
2
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 14’14
4. Vs. Last year genre share down by 10%
3.9
3.5
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 7-14'13 Wk 7-14'14
Source : TAM Period : Wk 7-14’2013 & 2014
5. ABP Majha ruling the chart with 36%
mkt. share
36%
26%
24%
14%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra
% Mkt. Share
Wk 7-14'14
Source : TAM Period : Wk 7-14’14
6. ABP Majha the leader in reach
Source : TAM Period : Wk 7-14’14
13
12
11
6
0
5
10
15
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
4+ CS
11
10
9
5
0
2
4
6
8
10
12
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
15+ CS
7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 7-14’14
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 32% 44% 40% 33% 42% 36% 36% 36%
IBNLokmat 27% 22% 22% 25% 19% 24% 24% 24%
TV9MAHARASHTRA 16% 8% 11% 16% 14% 14% 14% 15%
Z24Taas 25% 26% 26% 26% 25% 26% 26% 25%
8. Top 10 Shows Across Marathi
News Genre
Source : TAM Period : Wk 14’14
Date Time From Time To Programme Genre OOOs
05/04/2014 20:55:00 21:52:00 KAUL MARATHI MANACHA News Bulletin 213
03/04/2014 21:25:00 21:57:00 ABP MAJHA VISHESH Interviews/Port 210
31/03/2014 19:52:00 20:50:00 KAUL MARATHI MANACHA News Bulletin 201
02/04/2014 20:26:00 21:11:00 KAUL MARATHI MANACHA News Bulletin 196
03/04/2014 22:01:00 22:56:00 10CHYA BATMYA News Bulletin 191
02/04/2014 22:01:00 22:55:00 10CHYA BATMYA News Bulletin 160
01/04/2014 22:00:00 22:56:00 10CHYA BATMYA News Bulletin 158
03/04/2014 21:01:00 21:17:00 KAUL MARATHI MANACHA News Bulletin 152
04/04/2014 22:02:00 22:56:00 10CHYA BATMYA News Bulletin 148
05/04/2014 21:58:00 22:56:00 10CHYA BATMYA News Bulletin 139
