1. Quick Snapshot
Week 10-17’2014
MCCS

2. ABP ANANDA
Period – Wk 10-17’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
34
10
2
0
0
10
20
30
40
50
BanglaGEC
Bangla
News
Bangla
Mov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 17’2014

4. VS last year 11% increase in market shares
8.7
9.7
0.0
2.0
4.0
6.0
8.0
10.0
12.0
% Genre Share
Wk 10-17'13 Wk 10-17'14
Source : TAM Period : Wk 10-17 Year : 2013 &2014

5. ABP Ananda leader in the market
33%
21%
19%
12%
10%
5%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
% Mkt. Share
Wk 10-17'14
Source : TAM Period : Wk 10-17’14

6. ABP Ananda leading in both TG’s
Source : TAM Period : Wk 10-17’14
7
6
5 4
2
2
0
1
2
3
4
5
6
7
8
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
6
5
4 4
2
2
0
1
2
3
4
5
6
7
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS

7. ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 10-17’14
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 19% 34% 22% 22% 22% 22%
ABP Ananda 31% 42% 24% 33% 33% 32%
Kolkata TV 21% 4% 32% 19% 19% 17%
News Time Bangla 9% 15% 17% 10% 10% 10%
RPLUS 15% 1% 5% 12% 12% 14%
High News 5% 4% 0% 5% 5% 4%

8. ABP Ananda performing on News
Bulletins
Source : TAM Period : Wk 17’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Sports Magazines
Kol TV scoring from Cartoons/Animations, Interviews/Discussions/Portraits &
Film Based Magazines
Week17'14
Prog Genre 24 GHANTA ABP Ananda High News Kolkata TV
News Time
Bangla RPLUS
News Bulletin 22% 38% 2% 19% 9% 9%
News Headlines 56% 0% 0% 33% 3% 7%
Cartoons/Animat
ion 38% 2% 0% 39% 21% 0%
Sports
Magazines 40% 40% 2% 5% 9% 4%
Interviews/Portra
its/Discussions 30% 0% 1% 52% 0% 16%
Film Based
Magazines 14% 23% 0% 28% 17% 18%

9. Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 17’2014
Date
Time
From Time To Programme Genre TVT 000s
22/04/2014 19:58 21:24 GHOSHNA PATRA Interviews/Port 136
24/04/2014 14:28 14:53 FILMSTAR Film Based Maga 120
20/04/2014 18:58 19:54 ABP ANANDA PROGRAM News Bulletin 111
24/04/2014 18:58 19:53 ABP ANANDA PROGRAM News Bulletin 104
20/04/2014 18:29 18:52 CHALTI HAWA Interviews/Port 102
25/04/2014 18:58 20:22 PROTI POKHE Talk Shows/Chat 99
25/04/2014 20:58 21:21 NOJORE 9 TA News Bulletin 98
25/04/2014 20:28 20:52 DOHON DINER DAWAI Interviews/Port 97
25/04/2014 21:58 24:27:00 PROTI POKHE Talk Shows/Chat 96
24/04/2014 23:28 23:51 ABP ANANDA KHABAR News Bulletin 95

10. Thank You