Media scenario 26.2.14 Abp Majha

1. Quick Snapshot
Week 52’2013 - 7’2014
MCCS

2. ABP Majha
Week: - 52’13 – 7’14
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
% Genre Shares
25
20
19
15
10
5
5
2
1
Source : TAMPeriod : Wk 7’14
Marathi Music
Marathi Mov.
Marathi News
Marathi GEC
0

4. Vs. Last year genre share up by almost 6%
4.5
4.0
3.5
3.4
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Share
Wk 52'12-7'13
Wk 52'13-2'13
Source : TAM Period : Wk 52’13 – 7’14
3.6

5. ABP Majha ruling the chart with 34%
mkt. share
% Mkt. Share
40%
35%
34%
30%
26%
25%
25%
20%
13%
15%
10%
5%
0%
ABP Majha
Zee 24 Taas
IBN Lokmat
Wk 52'13-7'14
Source : TAM Period : Wk 52’13 -7’14
TV 9 Maharashtra

6. ABP Majha the leader in reach
Reach in Mn.
15
13
Reach in Mn.
12.0
13
12
11.3
10.7
10
10.0
8.0
10
6
5
5
6.0
4.0
2.0
0
0.0
ABP Majha
Z 24 Taas
4+ CS
Source : TAM Period : Wk 52’13 -7’14
IBN Lokmat
TV9 Maha
ABP Majha
Z 24 Taas
15+ CS
IBN Lokmat
TV9 Maha

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Channel
ABP Majha
IBN Lokmat
TV9 MAHARASHTRA
Z 24 Taas
Mum
32%
29%
15%
24%
Source : TAM Period : Wk 1-7’14
Pune MAHA L C I
35%
42%
26%
21%
11%
10%
29%
27%
MAH .1 to 1 Mn.
31%
25%
12%
31%
MAHrest 1 Mn.+ (Including Pune)
34%
22%
16%
28%
Maha West AI
34% 34% 35%
25% 25% 25%
14% 14% 13%
27% 27% 26%

8. Top 10 Shows Across Marathi
News Genre
Date
Start Time
09/02/2014
09/02/2014
09/02/2014
09/02/2014
12/02/2014
12/02/2014
11/02/2014
12/02/2014
12/02/2014
15/02/2014
Source : TAM Period : Wk 7’14
End Time
19:30
22:00
20:42
23:00
9:58
9:00
22:00
20:58
10:58
22:19
Programme
20:42 RAJ THACKERAY LIVE
22:55 10 CHYA BATMYA
21:08 ABP MAJHA VISHESH
23:06 MUMBAI EAST WEST
10:58 10 CHI EDITION
9:54 MAHARASHTRA LIVE
22:54 10 CHYA BATMYA
21:52 ABP MAJHA VISHESH
11:54 NAMASKAR MAHARASTRA
22:55 10 CHYA BATMYA
Genre
TVT 000s
Special Telecast
384
News Bulletin
331
Interviews/Portraits/Discussions 44
2
News Bulletin
228
News Bulletin
209
News Bulletin
197
News Bulletin
163
Interviews/Portraits/Discussions 47
1
News Bulletin
145
News Bulletin
141

9. Thank You