Media scenario 20.1.14 abp majha

1. Quick Snapshot
Week 47’2013 - 2’2014
MCCS

2. ABP Majha
Week: - 47’13 – 2’14
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
% Genre Shares
25
20
20
15
10
5
3
3
0
Source : TAMPeriod : Wk 2’14
Marathi Music
Marathi Mov.
Marathi News
Marathi GEC
0

4. Vs. Last year genre shares almost neck to
neck
4.5
4.0
3.7
3.3
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Share
Wk 47'12-2'13
Wk 47'13-2'13
Source : TAM Period : Wk 47’13 – 2’14

5. ABP Majha ruling the chart with 33%
mkt. share
% Mkt. Share
35%
33%
30%
25%
25%
24%
20%
15%
13%
10%
5%
0%
ABP Majha
IBN Lokmat
Zee 24 Taas
Wk 47'13-2'14
Source : TAM Period : Wk 47’13 -2’14
TV 9 Maharashtra

6. ABP Majha the leader in reach
Reach in Mn.
14
12
10
8
6
4
2
0
13
12
Reach in Mn.
12
11
11
10
10
10
8
6
5
6
4
2
0
ABP Majha
Z 24 Taas
4+ CS
Source : TAM Period : Wk 47’13 -2’14
IBN Lokmat
TV9 Maha
ABP Majha
Z 24 Taas
IBN Lokmat
15+ CS
TV9 Maha

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Channel
ABP Majha
IBN Lokmat
TV9 MAHARASHTRA
Z 24 Taas
Mum
32%
30%
14%
24%
Pune MAHA L C I
33%
47%
24%
18%
11%
10%
31%
25%
Source : TAM Period : Wk 47’13 -2’14
MAH .1 to 1 Mn.
33%
24%
10%
33%
MAHrest 1 Mn.+ (Including Pune)
34%
20%
16%
30%
Maha West AI
36% 36% 37%
24% 24% 25%
13% 13% 12%
27% 27% 26%

8. Top 10 Shows Across Marathi
News Genre
Date
Time From Time To Programme
Genre
TVT 000s
8/1/2014
21:59
22:54
10 CHYA BATMYA
News Bulletin
165
9/1/2014
20:59
22:12
ABP MAJHA VISHESH
Interviews/Portraits/Discussions
146
7/1/2014
20:59
21:54
ABP MAJHA VISHESH
Interviews/Portraits/Discussions
131
11/1/2014
22:59
23:29
MUMBAI EAST WEST
News Bulletin
118
9/1/2014
19:35
19:53
MUMBAI EAST WEST
News Bulletin
106
6/1/2014
22:59
23:32
MUMBAI EAST WEST
News Bulletin
104
10/1/2014
22:00
22:52
10 CHYA BATMYA
News Bulletin
104
7/1/2014
22:00
22:54
10 CHYA BATMYA
News Bulletin
103
10/1/2014
18:58
19:30
MAHARASHTRA DESHA
News Bulletin
103
11/1/2014
22:00
22:54
10 CHYA BATMYA
News Bulletin
96
Source : TAM Period : Wk 2’14

9. Thank You