This document proposes an advergame for Coca Cola that would be released on Google and target English-speaking countries. In the game, a small, happy monster collects Coca Cola bottles to quench its thirst. The game aims to appeal to kids aged 10-15 by featuring a monster character and promoting the Coca Cola brand in a fun, casual style similar to Mario or Sonic games. There are no significant legal or ethical considerations since the content is age-appropriate.

1. Working Title:
Coca Cola Advergame
Target Platform:
I would release it on Google so people can click the Google logo and open up the game.
Genre:
An advergame.
Language / Territories
I would release it in English speaking countries because non-speaking English speaking countries
will not be able to understand the game.
Synopsis / Treatment / Story / How the game plays:
My product is about a small, happy monster who is in desperate need of drinking some Coca Cola
so he will go around and collect all the Coca Cola bottles so he doesn’t stay thirsty. The game
plays by the monster strolling around and collecting Coca Cola bottles.
One Line SalesPitch:
Even monsters can drink Coca Cola!
Style (similar products and graphical style):
My product is similar to Mario, Sonic, Kirby etc because all of them tend to collect certain things
such as food, rings, coins etc.
Audience:
My target audience for this game is kids aged 10-15 and is for both male and female. The reason
why this game is targeted at them is because I think kids love monsters and love to drink Coca
Cola. School children could be able to play it for fun.
Legal & Ethical Considerations:
There will be no age restrictions on this game because this game has no offensive/sensitive
content and will be enjoyable for kids. My game will be age appropriate and suitable for the target
audience.