Unit 1

1. Working Title:
Cola Can Pong
Target Platform:
Coca-Cola website
Genre:
Adver-game
Language / Territories
Release in the UK, language, English
Synopsis / Treatment / Story / How the game plays:
It is a table tennis sports game featuring simple two-dimensional graphics.
The player controls an in-game paddle by moving it vertically across the left side or right side of the
screen, and can compete against either a computer-controlled opponent or another player
controlling a second paddle on the opposing side. Players use the paddles to hit a Cola can back
and forth. The aim is for each player to reach ten points before the opponent; points are earned
when one fails to return the ball to the other.
One Line SalesPitch:
In line with the Coca-Cola brand this game will bring happiness to consumers when they open it.
Style (similar products and graphical style):
My product is similar to the original arcade game Pong. I have used it as inspiration because I like
the layout of the game and find the design of it quite simple.
Audience:
Teenagers (age 15-24), mainly male, ABC1C2, Type A, Balanced.
My product would appeal to this person because its fun to use, which is like the Coca-Cola
branding.
Legal & Ethical Considerations:
I won’t include any offensive material, so it won’t restrict younger audiences engaging with it. I don’t
think that it will offend any social groups/religions/ethnicities because the game is rather plain, and
doesn’t include any offensive material. I will ensure that my product doesn’t offend anyone by
keeping it clean from abusive and rude language, as well as try to keep anything of it that would
cause offense to someone. My product partly uses names of already existing ones, such as the
brand Coca-Cola and the game Pong, however my product should be different from the existing
ones so that I will not get sued for copyright infringement, hopefully I will achieve this by making
many changes to the existing product to make it my own.