1. ≠Working Title:
My Advergame is called Coke at sea
TargetPlatform:
This will be made on available on the app store and also on android
Genre:
It is a video game
Language/ Territories
As there is no dialogue in it, the game is suitable for a worldwide
audience and things such as culture and beliefs are not included in the
game at all
Synopsis / Treatment/ Story / How the game plays:
My advergame communicates its message by including Coca Cola
products throughout. The productis an advertisementfor Coca Cola,
with the aim of it to make a whoever is playing buy Coca Cola
products.This is why there is lots of productplacement in the game
One Line Sales Pitch:
A fun and simple game for people of all ages.
Style (similar products and graphicalstyle):
My product is similar to the summer ads Coca Cola make every year
and release from spring on wards. Specificallythe Best Of Summer
advert they released in 2017.I used this for inspiration as I like the
bright colours and summery setting they used for the advert.
Audience:
My product is made for people of any age from children to adults, I
have done this by making the game easy enough to play so anyone
can play it but also enjoy it as well. There is no specific genderor
social status being targeted for my game as it there is nothing in the
2. game that will attract a people of a differentclass or genderin the
more than another social status or gender. In terms of what
phsycographic my game is suitable to someone who is Type B
Legal& EthicalConsiderations:
There is nothing in my game that would make it unsuitable for kids to
play as there is no offensive material included or anything that may
offend someonesbeliefs,religion or what social group they are in. In
my game there the only pre existing items included are the Coca Cola
cans which are apart of the game itself but these are used to help
advertise the company so it isn’t a copyrightinfrigment
