1. Proposal
1
Working Title: Sully Apparel
What is it called? This can change if you think of something better later
Product’s Purpose: To catch the audience’s eye. I will achieve this by making my product
unique and stylish by not copying other brands and by creating my own designs.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: A Clothing Brand, different clothing designs and a website.
What sort of product is it
Content
The logo of my Clothing brand is going to be shark; this is because it was the most popular choice
in the questionnaire.
The background of my website is going to be an autumn theme and will include images of people
modelling my product.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience:
My product is aimed at people who are 16- 25 years old.
Also my clothing product is aimed at Males.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your game appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger gamers playing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your game using characters/names/logos of existing games/IPs?
Will you game be sufficiently different from existing games to not get sued for copyright
infringement?
My product is aimed at the age range 16-25.
My product designs will not be offensive as it will have nothing against social groups, religions and
ethnicities.
My product will include a brand logo, the brand logo will be unique and I will not copy another
existing brand logo.
