This document provides a proposal for an advergame called "Ice Cold Cola" that would promote Coca-Cola on mobile devices. The game would have the player collect Coca-Cola cans to get the highest score possible. It is targeted towards 16-19 year olds and will be inspired by retro 8-bit and 16-bit game styles from the 1980s and 1990s like Mario and Sonic. Special care is taken to ensure the game does not include any offensive or inappropriate content that could offend players or social groups and risk legal issues.

1. Working Title:
What is it called? Ice cold Cola
Target Platform:
It will be released on mobile devices
Genre:
What sort of a media product is it? It’s a advergame.
Language / Territories
all western countries
Synopsis / Treatment / Story / How the game plays:
Product is a game about coca cola and it’s to make people buy the product.
The character collects coca cola cans the aim of the game is to get as many as possible
One Line SalesPitch:
Collect as may coca cola cans as possible.
Its playable coca cola all around.
Style (similar products and graphical style):
Mario, sonic. I like the idea of 80s 90s game style of these games. Its goanna be a origanle game
and its goanna have a product in it to advertise for you to buy.
Audience:
16 to 19 year olds. Its goanna be gender free stick man. They may want to have a break and have
a cola.
Legal & Ethical Considerations:
Think about any offensive material you will include? It’s not goanna have any offensive worlds or
images in it.
Will you restrict younger audiences engaging with it? There won’t be any restriction but the game
will be save for younger audiences so just Incas any say the game.
Will it offend any social groups/religions/ethnicities? No, it won’t because it won’t have any
offending worlds or images.
How will you ensure you do not offend anyone? Make sure everything is friendly to all types of
people.
Is your product using characters/names/logos of existing ones? Coca cola text and logo own made
character.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? Everything in the game will be drawn/made by me
so there won’t be any copyright.