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1. Working Title:
Coca cola Can-apult
What is it called? This can change if you think of something better later
Target Platform:
Would just be on a web browser for anyone to quickly use
What media platform/platforms would you release the product on?
Genre:
Shooter game / strategy
What sort of a media product is it?
Language / Territories
Can be played in any country where you can access the internet because it doesn’t use any writing
its all simple mechanics and no talking
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
You use a big catapult and branded coca cola cans to aim and shoot the cans at apples that are
stacked on top of posts it’s a fun game but also shows coca cola a lot in it so the audience will see
and may decide they would like to go buy one
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
A great game for all agesand will get people thirsty for coca cola
Sum up your product in one sentence
Style (similar products and graphical style):
Its very basic design but I think simplicity is key it feels almost like an old retro arcade game
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
Young kids from ages 6 upward to late 60s it appeals to all ages because its bright and eye
catching and anyone could have fun playing it. It doesn’t strain your head with fancy graphics or
confusing controls so people won’t get annoyed at it.
All you need to pla it is either a phone or computer and some internet and anyone can play it on the
browser you don’t need to be a male or female to play anyone should enjoy it regardless.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?

2. Legal & Ethical Considerations:
Our game does not contain any material that could be deemed offensive or unsuitable and doesn’t
contain any violence so anyone can play it even a whole family could have fun playing together no
matter their age.
No bad langue is used because there’s no talking and there is no hate speech.
Our game cannot be infringed for copyright because the only branding used is coca cola and the
advert is made for them to promote the company and the drink.
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?