formal proposal advergame

1. Working Title:
What is it called? This can change if you think of something better later
Gaming Coca-cola
Target Platform:
What media platform/platforms would you release the product on?
Pixal Based side scrolling game.
Genre:
What sort of a media product is it?
Advergame.
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
I would release it world wild, it’s not going to have any talking or writing there for it is
suitable world wild
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
My product is about advertising coca- cola in a fun way by creating it in to a bit of a game. I
am using Mario as a guide to create this game because he is very well knows as is Coca -
Cola, the main message is just to get across the product Coca-Cola.
One Line SalesPitch:
Sum up your product in one sentence
A well-known game made into a Coca-Cola game, this both advertises the game (Mario) and
Coca-Cola, making it easy to recognise the Advergame.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
I have looked on line at the pixel art so I can see the similarities between an actual can and a
pixel can same with people ect.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
My audience is towards gamers, the age can be anything because if you love games you
love games no matter the age, gender, social status ect. It will appeal to these people
because games know a lot about Mario as it is a well-known game.
Legal & Ethical Considerations:
Think about any offensive material you will include? I will make sure anything I use, eg, people
and props will not offend anyone in anyway.
Will you restrict younger audiences engaging with it? No as anyone is welcome to play video
games so why should they be restricted to watch/play an advergame.
Will it offend any social groups/religions/ethnicities? No, people may not like games so they
don’t have to pay attention to the advergame.
How will you ensure you do not offend anyone? I will take care in what I am planning and cheek
everything carefully.
Is your product using characters/names/logos of existing ones? I will be using the coin and box
off the Mario game as an idea I will also be using the Coca-Cola can and name, although I
am using these I will be drawing them myself so they won’t be identical.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? Not that I am aware of, I will try my best to make
it my own.