my research

1. Research
Georgia

2. Existing Product
The month is displayed
indicating that this is a
monthly issue magazine
that occurs in December
along with the number
312 showing that this is
the 312nd issue.
The title is in white
and bold. The colour
white indicates that it
is for both genders
and that it fits the
colour scheme very
well of red and white.
The sub
heading is clear
at the top of
the title and it
tells you what is
going to be
inside the
magazine.
The main image
shows Mario in the
newest game
Super Mario
Odyssey. Mario is
very popular and it
would sell more
because a popular
mascot is on the
cover.
The layout is white
and a little bit of
red which matches
Mario’s outfit and
colour scheme.

3. Existing Product
There is a massive picture of
the game Diablo which takes
up the entire double page.
This is to show what the game
looks like so people who
haven’t played this before can
have a feel for the game.
The colour
scheme is dark
with some orange
which represents
fire to show that
Diablo IV is not a
happy game and
is very brutal and
scary by first
impression. This
indicates that this
is targeted toward
the male gender
with the brutality
of the image and
game.
There is circles used to
display information
which indicates that
there is some room to
look at information of
the game.
There is little information about the
game in the right hand corner so it
helps the reader understand what it
is about.

4. Existing Product
The masthead is
very big and eye
catching as it looks
very fun and
interesting to look
at. Also, the colour
indicates that this is
for both genders to
read and look at.
There is some buzz words
used on the front cover of
this magazine such as
“nostalgic”, “hottest” etc.
to show that they are the
first to know about the
topics discussed and
involving the audience
more.
The image is big which
sells the product even
more with popular
characters such as Mario,
Luigi, Peach and Toad.
The company include
characters that most of
the audience will know
very well to help them
sell more products.
The colour scheme is
blue, green, yellow,
brown etc. aka all of the
retro colours to show that
this is a retro magazine
and includes retro
characters from old
console games.
There is a barcode on
the bottom left corner
so the audience can
purchase the magazine.

5. Research Analysis
• What common features do the researched products have?
• They have a title of the magazine, big and bold, matching
the background. They have retro colours on them and there
is a big image on the front to advertise the game.
• What aspects of the research will you include within your
on work?
• I will include a retro type colour scheme and a barcode,
along with that, I will add a popular character with a catchy
subheading with some buzz words.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-20 • Popular characters
• Eye catching slogan
• Big and bold title
Gender
Female • Feminine colours
• Female characters
• Persuasive
Psychographic
16-20 • Attractive colour scheme
• Issue number
• Buzz words
Social Status
Working class • Barcode
• Date of issue
• Persuasive vocabulary