p1

1. Working Title: Coke Catcher
What is it called? This can change if you think of something better later
Target Platform: younger people, around 15-19
What media platform/platforms would you release the product on?
Mainly via advertisement through major websites, like reddit and Facebook etc. this is because
large platforms allow loads of exposure, a lot of it coming free.
Genre: an advergame
What sort of a media product is it?
It’s like a videogame, but with a lot less story/plot. It’s simply a methods of getting the product into
the consumers head. This will make them more likely to purhase
Language / Territories; places such as the UK, North America, China, South America and
other countries with a large population
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
It would be very suitable worldwide as Coca-Cola is already well established at an international
level and this would just help get it remembered even more by the public
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
The character is just an ordinary person, just like the player. They have to jump to multiple
platforms to eventually reach the coke, and when they reach it their expression turns happy,
as if to say when you drink coke you become happy.
One Line SalesPitch:
Sum up your product in one sentence
A drink like no other, with a taste like no other
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Platform games in general are very widely known an accessible to most ages of people so it
allowsme to deliver my message easily. Also, the simple pixelated at style is very appealing
to the eye so people will be more attracted to the game
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
The demographic for my product are those of an age around 15-19, with no specific gender
or socio-economic status as I want everyone to want to buy a coke and play my Game.

2. Legal & Ethical Considerations:
Think about any offensive material you will include?
I will not include and harmful or damaging material as some of my audience
Are under the age of 18 and this is against the law
Will you restrict younger audiences engaging with it?
No I will no restrict younger audiences as the game is not violent or explicit
Will it offend any social groups/religions/ethnicities?
It will not offend and religious groups/ethnicities etc. as it has no religious themed
Content and no content that is discriminatory to any race
How will you ensure you do not offend anyone?
I will ensure my product doesn’t offend ay body by making sure it follows ASA advertising
guidelines and not making jokes that will directly harm or offend people
Is your product using characters/names/logos of existing ones?
Yes, it is using the coke logo
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
No, but the game Is and advertisement for the company.