The document summarizes a proposed radio advertisement about the four seasons of the year, focusing on summer, Halloween, Christmas, and New Year. It will use audio clips and editing to convey the message that New Year represents an opportunity for a new beginning or fresh start. The target audience is 16-19 year olds of both genders. The advertisement will avoid offensive content and respect all social groups, religions, and ethnicities. It may include existing New Year logos and images but will combine them creatively and differently than other works to avoid copyright issues.

1. Working Title: The four seasons of the year.
What is it called? Summer , halloween , christmas and new year.
Target Platform:
Radio tv
Genre:
Radio Advertising
Language / Territories
Use a understanding language for everyone to be able to understand the advert.
Synopsis / Treatment / Story / How the storyline/narrative/game plays out:
It is about being busy and having a break from it all.
This will be achieved with audio clips and editing
One Line SalesPitch:
Sum up your product in one sentence.
Persuade people to buy my product.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
I use new year because I think it will be an inspiration to everyone looking for a new
beginning and chapter in life.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
16-19 year old. Both genders , teenager life in particular.
Legal & Ethical Considerations:
Think about any offensive material you will include? I couldn’t include any offensive materials to
harm anyone.
Will you restrict younger audiences engaging with it? No, I’ll want to engage all audiences.
Will it offend any social groups/religions/ethnicities? No
How will you ensure you do not offend anyone? By using appropriate words and images.
Is your product using characters/names/logos of existing ones? Yes, new year logos and images
of people having fun with family and friends.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? Yes, because am going to use images of different
ideas and put them together to create my own imagination.