1. Working title: Coke Cola Race
Target platform: the internet or mobile phone
Genre: video game advertisement
Language/territories: it is suitable for everyone to use around the
world. It isn’t targeting anyone specific either.
Synopsis/treatment/story/how the game plays: the product is
about coca cola but as a game. It communicates with the audience as
a fun way to advertise the product and what they have option to
buy.
One line sales pitch: a fun game out a drink.
Style (similar products and graphical style): the style of the
advergame is that it is a pixel game that you Cn collect coca cola cans
to get points.
Audience: it is mainly targeted for 16-19 years old, but anyone can
use it. It’s not really restricting from anyone so like a child or
someone over the target age can use it.
Legal & ethical considerations: there isn’t anything offensive in it. It
won’t be restricting for younger audiences to use as it would
probably be more interesting to them as it is a game. It won’t offend
any social groups or ethnicities. I will make sure that the game won’t
include anything offensive. The advergame will be using coca cola as
it’s an advert for that product. The product is similar to others, but it
is really over used. It won’t be offensive towards children as it
doesn’t really have any violence in it or offensive language.
