1. Working Title:
Pixel Advergame for Coca-Cola
Target Platform:
My target audience is 16-19 year olds
Genre:
The genre of my product is a video game which it used to advertise Coca-Cola as a fun and
entertaining way.
Language / Territories
It could be released worldwide as Coca-Cola is a worldwide brand meaning everybody knows
about the brand. It is suitable for everyone and will not offend anyone.
Synopsis / Treatment / Story / How the game plays:
My product is about Coca-Cola, it shows that the brand it friendly and suitable for everybody. The
game is simple and easy to play. The main message is to show Coca-Cola as a suitable brand for
all ages to play and enjoy.
One Line SalesPitch:
A fun and easy game suitable for anyone to enjoy.
Style (similar products and graphical style):
My product is similar to any pixel game as it uses a lot of detail to make the game look more
effective and detailed. It is also don’t very hard to play which is best for all ages. Character are
used in my game which is the same as most games used.
Audience:
My primary audience is ages 16-19 year olds, this is the main audience I wanted to aim my
advergame on as it can relate to a lot of people. Games are used more in this generation
suggesting that it will be popular with the main audience.
My secondary is any age as it will not offend anyone and is enjoyable and entertaining for
everyone.
Legal & Ethical Considerations:
Think about any offensive material you will include?
There is no offensive material used in my game.
Will you restrict younger audiences engaging with it?
No my game is suitable for all ages.
Will it offend any social groups/religions/ethnicities?
No-one will get offended by my game.
How will you ensure you do not offend anyone?
I have made sure that the things used in my game will keep everyone happy and enjoy it.
Is your product using characters/names/logos of existing ones?
I have used Coca-Cola brand in my advert as it is the product I am advertising
2. Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
My game is original as I created it myself, and wanted to keep all my ideas into my game and not
using ideas from recent research it keep it original
