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1. Working Title:
Coca Cola advergame
Target Platform:
The internet and TV, these platforms are the ones I have chosen because people usually watch
adverts from them, this will mean I get the most publicity I can.
Genre:
It is a TV advert for coke with Zelda involved, this mix of Zelda and Coke can bring in gamers to the
fold of Coca Cola, and could interest them more than a normal coke advert would.
Language / Territories
North America and England, I have chosen these languages because this is the language I speak
and these are the countries where they are spoke the most, I think Coca Cola is probably more
popular in America than it is anywhere else in the world too.
Synopsis / Treatment / Story / How the game plays:
My product is about how when you drink a coke you are instantly refreshed and feel a lot better
about yourself and the day as a whole, this shows how powerful the coca cola actually is and it
allows you to rejuvenate yourself and go back to being your normal self rather than a grumpy
annoying version of yourself, this is very similar to Snickers own advert style that they use.
One Line SalesPitch:
Simple to watch and simple to understand
Style (similar products and graphical style):
I used the snickers advert for inspiration where he eats a snicker and instantly feels better, I also
got inspiration from the original Zelda game for my character models, but the whole inspiration as I
said above was from the original snickers advert format, I also got some of the style from Pepsis
colours and from coca colas colours.
Audience:
My audience is for teenagers mostly 12-18 and not gender specific, the social status is people who
are in a range of middle to lower class, as long as you can afford the drink and game then it’s fine, I
chose these classes because this is the majority of the country.
Legal & Ethical Considerations:
There is no offensive material involved in this advert, I have made sure of this, because the last
thing I’d want is to offend any social group.
Not at all, anyone can watch it but the target is teenagers mostly.
No there is no way anyone could get offended by this and if they do then I didn’t mean to offend
There is no offensive material in the ad
My ad includes characters from Zelda
It is different to any other advert I have seen I haven’t seen a Zelda pixel ad advertising coke.