1. Working Title: Coca Cola Halloween Dash
What is it called? This can change if you think of something better later
Target Platform: Phones and Computer
What media platform/platforms would you release the product on?
Genre: Indie/Pop
What sort of a media product is it?
Language / Territories: English, accessible to all
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: Must collect all the collectable caps
before you can win and finish the game
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line Sales Pitch: Collect all the coins to earn a special reward
Sum up your product in one sentence
Style (similar products and graphical style): 2D blocky style (such as games like Terreria
and Minecraft which has surged into popularity recently)
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style?
Audience: Targeted at a younger audience male audience. Middle social class. It would
appeal to this audience by relating to popular game
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? No offensive material would be included in
the text.
Will you restrict younger audiences engaging with it? No, the product is aimed at younger
audiences.
Will it offend any social groups/religions/ethnicities? No, it is not aimed to offend anyone of any
group, ethnicity or religion as it is meant for all to use.
How will you ensure you do not offend anyone? I will create the product and make it so it has
nothing that is related to on-going world issues and that would contain text that would
offend someone.
Is your product using characters/names/logos of existing ones? The product is one using one
product/name which is the coca cola bottle.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? I have made a 2D platformer that is based on the
idea of 2D platforming gamesand made it so to win/play the game you must search the
levels and find coins/coca cola caps to unlock the final reward.
