my research

1. Research
Georgia

2. Existing Product
The character is in big and
is the first thing that you
can see on the cover.
The heading is very bold
and eye catching. Also the
text is in gold so it stands
out more.
The colour scheme is very
eye-catching and suits the
theme of the magazine.
The image is central to
make the magazine eye-
catching to the audience.
It's very clear that the
theme is gaming because
of the character, company
name etc.

3. Existing Product
The background makes the
magazine very aesthetically
pleasing to look at because
it fits the magazine retro
style very well.
The title is big and bold so
it stands out more to the
audience. Also, the title
matches the character
colour to make it more
fitting and suitable for the
topic. The colours match
the theme because they
are the same colours as
the game and is well
suited for the target
audience.
The character image is
central so it is the first
image that you see and
stands out to the audience.
The quote is from the
games so it makes the
Sonic fans more familiar
with the magazine.

4. Existing Product
The title is in big bold
letters at the top where
everyone can see it and
the visual effects on the
magazine make it more
appealing to the audience.
The character image is
really big and is suitable to
the target audience and is
easy to notice straight
away so it is more eye
catching to the buyer.
They have included buzz
words such as 'Exclusive' to
attract the audience to buy
the magazine so they can
read what is the exclusive
part.
The 'New' may suggest that
there is a new game
happening or a giveaway
for latest console etc.

5. Existing Product
The magazine has a variety
of different colours to
make it stand out amongst
other magazines.
There are a lot of images
which are very squished
together.
The images are very eye
catching as they are very
colourful and engaging to
children as they seem like
colours that kids will enjoy
and like.
They have used images
from the Nintendo
franchise Mario, Pokemon
etc so other people are
more familiar with the
magazine.

6. Research Analysis
• What common features do the researched products have?
• Each of the products have got eye catching images to
attract the audience's eyes and they have used images that
they are familiar with such as Mario, Pokémon which are
existing franchises.
• What aspects of the research will you include within your
on work?
I will most likely have existing games out there for reference
of the type of games out there. Also, I will add a variety of
colour to my magazine to make it stand out amongst other
magazines.

7. Questionnaire
Analysis
Survey Monkey
Link: https://www.surveymonkey.co.
uk/r/FTXYZXV

8. Audience research
• Observation: Male is 50% and Female is also 50%
• What this says about my audience: My audience is 50/50
on their gender.
• How will your product appeal to this audience: There will
be a male and female character included on the front cover.

9. Audience research
• Observation: 4 people are under 18 and 2 are 18-24
• What this says about my audience: Half of the people
are under 18
• How will your product appeal to this audience: Provide
some kid friendly content on my magazine.

10. Audience research
• Observation: Latest games has 33%, Newest games has 50% and other has 17%
• What this says about my audience: People want to see the newest games to play
more so that they can see what to buy.
• How will your product appeal to this audience: I will include some existing games
and newest games to play by looking at my magazine on the contents page.

11. Audience research
• Observation: Big character image has 50% and colourful images also has 50%
• What this says about my audience: They want a big image of the character so the
magazine stands out on the front cover. Also, they would like colourful images so it
doesn't look bland and plain.
• How will your product appeal to this audience: I will add a big image of my
character along with some colourful images to my magazine so it stands
out amongst other magazines.

12. Audience research
• Observation: 83% would like featured characters and 17% would like giveaways.
• What this says about my audience: This says that my audience would like a lot of
featured characters and some giveaways included so other people would like it.
• How will your product appeal to this audience: I will include some featured
character that are recognised in the gaming world.

13. Audience research
• Observation: 17% read Edge, 50% read Nintendo Power and 17%
read Electronic Gaming Monthly.
• What this says about my audience: People like retro themed
magazines as it attracts more people to buy it.
• How will your product appeal to this audience: My magazine will
have retro based assets.

14. Audience research
• Observation: 33% want blue/green and purple/pink meanwhile 17% want
yellow/purple and other (sky blue/yellow)
• What this says about my audience: The majority want blue and green along with
purple and pink which will be fitting to the theme that I'm going for.
• How will your product appeal to this audience: I will be making my magazine
blue/green but with purple/pink assets.

15. Audience research
• Observation: 17% for Inner Circle, 50% for Peach Weekly and 33% for Retro Insider.
• What this says about my audience: People really like the name Peach Weekly. It's
original and creative, so I am pleased that they have chose this.
• How will your product appeal to this audience: I will be making the name Peach
Weekly.

16. Audience research
• Observation: 50% want retro fonts, 17% want winter fonts and 33% want
cartoon fonts.
• What this says about my audience: My audience love the retro theme and
using the fonts, it will gain their attention and persuade them to buy it.
• How will your product appeal to this audience: I will be using all three
fonts on all 3 of my pages.

17. Audience research
• Observation: 33% for under £5, 50% for £10-£15 and 17% for £15-£20
• What this says about my audience: My audience would like the magazine
to be priced in between £10-£15 as that is a reasonable price for the
magazine.
• How will your product appeal to this audience: It will be £13 which is in
the middle.

18. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
12 - 19 • Kid friendly images
• Non offensive content
• Colourful images
Gender
Male/Female • Male and Female characters
• Bright and dark colours
• Suitable fonts
Psychographic
Balanced –
bringing people
together
• Friendly content
• Loads of images
• Gaming characters
Social Status
Working class - DE • Basic pages
• Contents page
• Article about games

20. Interview 1
Q1: What colour scheme would you like to see on the magazine?
A: I really would like to see blue/green as I feel like it will go with the game's theme.
Q2: What do you think of the name Peach Weekly?
A: I think that the name is very creative and original and it will sell the magazine well.
Q3: How much are you willing to pay for a magazine?
A: £13
Q4: What would you like the names of the characters to be?
A: I like the names Flora and Donny because they are very feminine and masculine
names and would suit the characters personalities.
Q5: Why would you buy this magazine?
A: I would buy this magazine because the concept for this was so amazing and the
idea for the game seems fitting for the magazine.

21. They seem really positive about the magazine and I think
that they are very on board with the idea.
They are really
keen to buy this
magazine and
are very
interested in it.
My product will add blue/green circles, squares etc for decoration along
with a big image of my character on the front cover. Also, I will make the
price £13 which is a reasonable amount.

22. Interview 2
• Q1: What colour scheme would you like to see on the magazine?
• A: I really would like to see purple/pink because it's very fitting for the magazine and can attract the
audience's eyes.
• Q2: What do you think of the name Peach Weekly?
• A: I like the name because it seems very girly and interesting for a gaming magazine.
• Q3: How much are you willing to pay for a magazine?
• A: £12
• Q4: What would you like the names of the characters to be?
• A: I like the names Riley and Jon because they are great names and can make the story interesting.
• Q5: Why would you buy this magazine?
• A: I would buy this magazine because I really like the colour ideas and character designs.

23. I feel like they really like the magazine idea as they were
really keen on it as well. They like purple and
pink and the names
Riley and Jon which
will make them
happy if included.
I will call my characters Jon and Riley and include some purple and pink in the
magazine because it will attract some people to the magazine. Also, it will be eye
catching amongst the other magazines.

24. Research
Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths
and weaknesses of each method
– Product Research
With the existing products, I can see the different styles that each magazine use and see
how the dynamics work on each of them. The strengths were that they weren't hard to find
on Google Images and the weaknesses were that some of the images on there were
cramped together and made the magazine messy.
– Questionnaires
The questionnaire results were very interesting to see as they were all pretty mixed results
of what people wanted. The strengths of the questionnaire are seeing what other people
want to see on my magazine so I can include it on my own magazine. The weaknesses of the
questionnaire are that there aren't enough votes on what I wanted from the beginning.
– Interviews
From the interviews, the two people I interviewed are very mixed on what they want to see
on the magazine. Both had two different ideas and different thoughts on the magazine. The
strengths were that it was nice to hear feedback from the two I interviewed. The
weaknesses were that they were very mixed and makes it harder for me to decide the final
idea.

26. Research Evaluation
– What sort of a response did you get?
Overall, I got a pretty good response from my interview and questionnaire as it
shows what people like and don't like about it. I liked the questionnaire where
with the 'other' option, you can let the people take the interview give their ideas
out to help you.
– How did you distribute your survey? Give an advantage and a disadvantage
I distributed my survey using SurveyMonkey which is a website online and it can
show the results one by one. An advantage of it is seeing what people like from
the ideas and