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1. Working Title: coca cola iron man game
What is it called? This can change if you think of something better later
Target Platform: Facebook, twitter, snap chat and Instagram
What media platform/platforms would you release the product on?
Genre: Radio advertisement e.g. youtube, facebook, twitter
What sort of a media product is it?
Language / Territories : the drink would be released in countries where they are highly
populated e.g. America. The reason or America Couse it’s a very big country highly
populated also the speak English so they will be able to understand the game properly
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: the game is about coca cola and iron
man getting to a coca cola can
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: a game that you have to collect coca cola cans
Sum up your product in one sentence
Style (similar products and graphical style): the similar product is iron man because I have
base it off that but changed what happens in the game
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: male and female and 13-18 year olds available for anyone in that age range
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?

2. Legal & Ethical Considerations: the game will be mature, appropriate for the age range it
targets, and it will not be offensive to any religions and will not contain and copyright
images or music. The game will not have any offensive language in it so it will not offend
anyone. The advert is based of coca cola so it will be using the name coca cola in it. The
game will be similar to iron man but it will not be based on the film something related to
coca cola
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?