This is the Formal Process for my adver-game that I made. There isn't a lot of stuff to talk about in this proposal so, I didn't have much stuff to include in it.

1. Working Title: Coca-Cola Adver-game
Target Platform: The target platform for my Adver-game is for gaming consoles because it’s a
game and gamers would be more likely to play it.
Genre: My Adver-game is a game so it’s a gaming product for gaming consoles.
Language / Territories: This adver-game only supports the English language so it can only really
be playable in English speaking countries but other countries can still get their hands on it. This
adver-game does not offend any culture or belief.
Synopsis / Treatment / Story / How the game plays: the product is about two warriors who are
about to fight but the coke bottle stops them and tells them to drink the coke together instead so
they become friends.
One Line SalesPitch: Coca-Cola Adver-game about friendship and making up.
Style (similar products and graphical style): My product isn’t similar to anything else and is my
own design which explains why it was so difficult to make.
Audience: My target audience is for young people who enjoy coke and games at the same time.
They can be of any social status, psychographic and age.
Legal & Ethical Considerations:
My product contains absolutely no offensive content.
My product is targeted for younger people so this does not apply.
My product contains no content which demeans any religious belief, culture or ethnic background.
My product ensures it will not offend anyone by having no mention of ideals or beliefs in it.
My product is using Coca-Cola for branding.
My product is 100% different from any product that currently exists so copyright should not be an
issue.